Business-to-Business Marketer Career Research and Resources
OpenText, Inc.
Lead end-to-end integrated tactical field-marketing programs in all geographies outside North America through a 2-tier distribution channel. Created marketing plan and managed $2M budget covering; lead-generation campaigns, sales readiness tools, PR & events, while supporting US-initiated corporate global branding, positioning and messaging. Developed new lead flow and follow-up mechanisms. Increased lead count and conversi...
Avg. Salary: $167,000 · Company Rank: Not Available
SaaSMAX, Inc.
All App Vendor account management and e-communications.
Avg. Salary: $75,000 · Company Rank: Not Available
HP Briffel & Company
Principal and Account Consultant.
Avg. Salary: $75,000 · Company Rank: Not Available
Marketo, Inc.
--Build awareness and generate leads by speaking as marketing automation thought leader and technology evangelist at conferences, trade shows, and prospective customer meetings as well as in blogs and articles
Avg. Salary: $135,000 · Company Rank: Not Available
Sourcefire, Inc.
--Oversaw all email, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), demand creation, direct mail, and online and print advertising initiatives.
Avg. Salary: $135,000 · Company Rank: Not Available
Self-employed Marketing Consultant
Provided sales enablement/collateral development, messaging/positioning, public/analyst/financial relations, branding, website development, advertising, direct mail, trade show planning, and telequalification expertise to a variety of technology-based clients.
Avg. Salary: $135,000 · Company Rank: Not Available
Datazen Corporation
--Build a team of four corporate marketers and six product managers from scratch.
Avg. Salary: $135,000 · Company Rank: Not Available
Cisco Systems
--Built a marketing team of four from scratch. Branded Cisco and it partners as unified communications vendors through trade shows, advertising, messaging, and sponsorships.
Avg. Salary: $135,000 · Company Rank: Not Available
Baan Company--Education Division
Built a marketing team of four from scratch.
Avg. Salary: $135,000 · Company Rank: Not Available
Versatility
--Managing a team of four, I was responsible for all collateral development, branding, and advertising.
Avg. Salary: $135,000 · Company Rank: Not Available
