Open Text, Inc. Work Values

Daily Duties at Open Text, Inc.:

Lead end-to-end integrated tactical field-marketing programs in all geographies outside North America through a 2-tier distribution channel. Created marketing plan and managed $2M budget covering; lead-generation campaigns, sales readiness tools, PR & events, while supporting US-initiated corporate global branding, positioning and messaging. Developed new lead flow and follow-up mechanisms. Increased lead count and conversion rates by app. 20% YOY.

What they like about Open Text, Inc.:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

channel partner marketing, demand generation, SEO SEM , web marketing, communications, Marketing Strategy, Go to market implementation, Marketing communications, branding, web 2.0, lead generation, field marketing, sales enablement, marketo and salesforce, PR

Skills

Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , writing, marketing plan, lead generation campaign creation, budget management, supplier negotiations, trade analysis relations, press relations, press release writing and pitching, partner channel prgrams, SEo / SEM, Marketing automation, trade shows, web 2.0, social media, coaching mentoring, public speaker

These are some of the questions we asked our climbers about their experiences with Open Text, Inc.: