Business-to-Business Marketer Career Research and Resources
Hostway (Formerly Affinity Internet)
• Planned, developed, and implemented comprehensive marketing campaigns detailing the brand, media, lead generation strategy, and sales objective, to promote new and existing products • Developed the strategy then managed the design and development of all online banners, landing pages, email, direct mail, print ads, and sales collateral • Managed all four Affinity websites through content creation, site design, site archite...
Avg. Salary: $72,000 · Company Rank: Not Available
Hostway (Formerly Affinity Internet)
• Managed and created all initiatives for Affinity’s product launches across each brand, while adhering to the corporate brand guidelines • Revamped Affinity’s Web Developer brand, Gate.com, to modernize the look and feel, and simultaneously increase customer loyalty and penetration; revamp resulted in a 35% increase in sales and included the site repositioning, development, project management, quality assurance, and a corp...
Avg. Salary: $72,000 · Company Rank: Not Available
Hostway (Formerly Affinity Internet)
• Managed $2M of interactive advertising across online directories, Google and Yahoo • Conceptualized, approved and trafficked all creative across ad buys, assured quality, and created performance reports • Continually modified underperforming creative to maximize conversion and performed A/B Split testing to determine the most effective marketing message • Managed the Ad Agency and internal design team in the creation of b...
Avg. Salary: $72,000 · Company Rank: Not Available
Sea Recovery Corporation
• Strengthened the brand identity through the creation and design of print ads, brochures, flyers, corporate logos, sales collateral, and launched the first white paper series • Directly managed the media buying, print advertising calendar, and media relationships • Managed the print vendor, approved bluelines, and conducted press checks • Worked closely with Engineering and Sales to develop effective sales tools and programs
Avg. Salary: $72,000 · Company Rank: Not Available
CPG
07 – Present Safeway (Leave of Absence since October, 08’) Colorado Springs, CO CPG industry. (catastrophic knee injury – healed and ready to go!)
Avg. Salary: $75,000 · Company Rank: Not Available
Inter-Tel
• Colorado new commercial business • Created market webinar program. • Business Development – Created program for Critical Access hospitals
Avg. Salary: $75,000 · Company Rank: Not Available
Accel Group
Accel Group – Healthcare entertainment/education (Wireless, software, GPS, HIS, RFID, PACS, Web technologies/ ICD-9, N C H S, Department of Health and Human Services). • Creation of direct, channel and OEM selling motions. • Liaised strategic relationships with Industry leaders (McKesson, Cerner, etc) • Provided vision for corporate development.
Avg. Salary: $75,000 · Company Rank: Not Available
ClearCube
Regional Manager - Healthcare vertical (Citrix, Wyse, LAN/WAN, Wireless, HIS, PACS) ClearCube Technology • Managed direct and channel sales in 7 state region. • Galvanized support from C level management to pursue new markets. • Utility computing model with telecom, cable and healthcare providers. • Forged tactical and strategic alliances in healthcare vertical. (McKesson, GE Medical. IDX, Phillips, etc.) • Reduced s...
Avg. Salary: $75,000 · Company Rank: Not Available
Hewlett-Packard
Founder of new vertical within HP Healthcare. • Provided HP access to $70 Billion market with projected growth to $540 Billion in 08’ (DataQuest). • Designed, drove and executed Vertical Business Plan. Targeted and worked with Kaiser, Tenet HC, HC alliance of Greater Cincinnati, University of Utah, and Rocky Mountain HC. etc. • Managed staff of six sales representatives. • Successfully delivered coordinated participatio...
Avg. Salary: $75,000 · Company Rank: Not Available
EMC
EMEA / ASPAC EU • Salvaged two year, $37 Million relationship (00’ and 01’) to be sunsetted in 2001’. • Over $7 Billion delivered in matrixed organizations. Product line analysis, Marketing, Operations, organizational politics and Sales plans from both companies where leveraged to produce partnership from two culturally different companies. • Tiered plan delivered short term tactical, mid range strategic and long-term s...
Avg. Salary: $75,000 · Company Rank: Not Available