Account Manager Career Research and Resources
VERIZON TELECOMMUNICATIONS
• Implemented and optimized display and search media plans for B2B & various segments of Verizon’s online multi-cultural segments • Served as daily contact for advertising agencies (Moxie & AdAsia), in addition to implementation and optimization for Verizon Regional’s online advertising plans
Avg. Salary: $65,000 · Company Rank: Not Available
INTERCURE INC.
• Managed a monthly online media plan of @$300K (including Display and Paid Search) for RESPeRATE.com. • Conducted landing page optimization testing (A/B and multivariate). • Utilized White hat SEO methodologies in order to improve RESPeRATE.com’s security. • Developed a working knowledge of web analytic and bid-management tools. • Monitored trade publications for SEM & SEO industry changes. • Drafted copy for online ...
Avg. Salary: $65,000 · Company Rank: Not Available
GWHIZ ADVERTISING
• Wrote scripts, headlines, subheadlines, and body copy for TV, radio, magazine and internet for several different youth marketers leading to increased trials of 16% and monthly unique visitors of 140% for Progressive, an increase of 14% of sign-ups year-over-year for US Cellular, and a 37% increase in total revenue for Topps due to Baby Bottle Pops campaigns. • Contributed to successful product launches for Majesco’s Bes...
Avg. Salary: $65,000 · Company Rank: Not Available
MEDIACOM DIGITAL
• Coordinated offline media planning with modeling and metrics data for maximum ROI leading to an increase of sales of 17% for VitaminShoppe.com, 210% more monthly unique visitors to Autobytel.com, and an increase in share of 13% for the high-net worth market for GoldmanSachs.com. • Supervised a media planning team
Avg. Salary: $65,000 · Company Rank: Not Available
TBWA/Chiat/Day
• Executed radio, newspaper, and TV buys, compiled Agency POV’s on sponsorship opportunities and post-buy recaps • Developed client relationships, coordinated planning activities between field office and Nissan’s national office
Avg. Salary: $65,000 · Company Rank: Not Available
YOUNG & RUBICAM
• Prepared 1999 Media Plan Recommendation, prepared and presented 1998 Competitive Spending Report, established client relationships, prepared and presented brand reviews, compiled post-buy analyses for TV • Implemented the 1998 MediaWeek media plan of the year
Avg. Salary: $65,000 · Company Rank: Not Available
Platinum Graphics
Find the clients that best fit the companies capabilities, contacted them and set up meetings. Communicated with prospective clients to better understand their needs and explain our related capabilities. Coordinated new and current marketing campaigns to provide company exposure to new and unexplored markets. I worked with the internal staff to tighten up the workflow and quality control.
Avg. Salary: $75,000 · Company Rank: Not Available
Anderson Digital Services
Key role in a startup company. I brought in just under 900M in work to start the company. Teamwork to create and build a thriving company that was on the leading edge of the digital graphics and print business. Established streamlined workflow proceedures, and company goals. Built yearly business to 1.5 mil and brought in new areas of revenue to keep the company more viable to the changing environment. I coordinated (thru t...
Avg. Salary: $75,000 · Company Rank: Not Available
Electronic Prepress Services
Key individual in a startup company. Created workflow proceedures and established streamlined processes to provide a quality product. Trained all following employees in the digital processes and software applications we used. Started the project management department to provide better overall client/project communications. Worked with 5 reporting project managers to create a strong and viable department which grew the compa...
Avg. Salary: $75,000 · Company Rank: Not Available
Top of The Town Directory
Sell and market unique start-up directory targeted solely to Denver’s most affluent homebuyers. • Reached quota after first two full months of sales for a start up company with no history, beta testing completed or any collateral material. • Developed marketing collateral that succinctly described 5 critical benefits of the product. • Completed marketing research project indicating areas of improvement for success Mana...
Avg. Salary: $46,000 · Company Rank: 3.0 out of 5
