Areas of Expertise Lead Generation/Demand Generation and Marketing Automation * Created and deployed automated email marketing campaigns utilizing predictive modeling, marketing automation and lead generation tactics in HubSpot and Marketo. * Developed and executed lead scoring process to qualify leads for the sales team. Engaged senior management to establish goals, metrics, workflows and target markets for each campaign. ...
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Automation, Information Technology, Marketing Management, Sales, Account Manager, Account Management, Book of business, Data Quality, Database, Email
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digital marketing, demand generation, inbound marketing, content marketing, email marketing, social media marketing, event marketing, SEO, SEM, omni-channel marketing, cross-channel marketing, integrated marketing, ABM, PR, internal communications, vp marketing, crisis communications, media relations, strategic marketing, affiliate marketing, influencer marketing, field marketing, product marketing, strategic partnerships, leadership, management, enterprise SaaS, tech, B2B marketing, consumer (B2C)) marketing, nonprofit marketing, lead generation, web marketing, online marketing, mobile marketing, branding, analyst relations, marketing automation, CRM, funnel optimization, marketing operations, creative services, market research, competitive analysis, customer lifecycle management, relationship building, change agent, influencer
AREAS OF EXPERTISE * Omni-channel marketing integration, attribution, analytics, intelligence, and optimization. Brand positioning/management. * Business analysis. Project/program management. Performance tracking. Quality assurance compliance analysis/reporting. * Enterprise infrastructure alignment. Corporate restructuring. Change management. Resource planning. Risk mitigation. * Methods analysis, cross-functional process ...
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Marketing Management, Consulting, Layout, Publishing, Sales, Training, Automotive, Content Management, Desktop Computer, Desktop Publishing, Analytics
PROFESSIONAL SUMMARY Managing Director, Partner 2016 to Present Strategic Global Consultants S.A. West Lake Village, CA http://www.strategicglobalconsultants.com Managing Director and Partner of a privately held business management advisor group with a presence in Europe, Asia, Latin America and the United States. Recruited and manage executive advisors to proactively identify and advise in multinational retail, manufacturi...
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Consumer Products, Procurement, apparel, Management, Supply Chain, Sourcing, Manufacturing, Retail, Quality, Business Management, supply chain, business development, compliance
SUMMARY Executive marketing leader whose experience expands multiple verticals, over the last 20 years. Leading complex automated marketing and analytics solutions for companies like The Fresh Market, Schering-Plough, Carnival Cruise Lines, Royal Caribbean, Office Depot, Ryder Logistics, The American Red Cross, and more generating millions of dollars in revenue, higher profits, increased retention and conversion of prospect...
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Marketing Management, Database, Support, Customer Relationship Management, Planning, Web, Web Technologies, Clusters, personalized communications, Pharmaceutical, direct marketing, digital marketing, marketing executive, personalized marketing, social media, account manager, sales, print, marketing, retail, travel, hospitality
Driven marketing executive with track record of increasing sales and developing successful omni-channel marketing programs and go-to-market product strategies. Strategic thinker with focus on bottom line. Breadth of experience includes strategy development, lead generation, market analysis, product marketing, business development, brand building, customer care, analyst relations, social media, PR, and marketing communicatio...
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Sales, Social Media, Automation, Business Development, Competitive Analysis, Inside Sales, Telemarketing, Microsoft, Microsoft CRM, Analyst Relations, marketing, vice president of marketing, director of marketing, eloqua
Digital marketing professional with over ten years of experience in both B2B and B2C environments. Experience in leveraging marketing automation market research and data-driven analysis to formulate digital marketing strategies and programs to support a target market. Proven track record in integrating Omni-Channel marketing programs and strategies which build brand awareness and feed sales funnel with marketing qualified l...
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Social Media, Facebook, Google Analytics, Marketing Management, Statistics, Web, Web Development, Web Technologies, Automation, Communications
Award-winning senior-level marketing executive, with 20+ years of highly successful marketing, business analytics, and e-Commerce experience in developing strategies that consistently supported brand awareness and generated profitable revenue for notable organizations such as Eddie Bauer, Getty Images, Filson, and Pendleton Woolen Mills. Experience includes serving as a Global Vice- President of Customer Intelligence, Vice...
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e-Commerce, Budgeting, Competitive Analysis, Credit Card, Sales, Sales Support, Support, Inventory, Inventory Control, Wholesale, customer segmentation, Branding, sales support, demand generation, CRM, Strategy Development
