Description
Digital marketing professional with over ten years of experience in both B2B and B2C environments. Experience in leveraging marketing automation market research and data-driven analysis to formulate digital marketing strategies and programs to support a target market. Proven track record in integrating Omni-Channel marketing programs and strategies which build brand awareness and feed sales funnel with marketing qualified leads (MQLs) to derive sales opportunities and contribute to revenue generation. In addition prior experience includes marketing communications and website content management. Qualifications * Extensive experience using a marketing automation tool (Marketo) * Knowledge and understanding of Lead Scoring and Engagement Stage Configuration * Strong analytical, written and verbal communication skills. Ability to think critical and make optimization decisions based off of data * Excellent people and project management skills, with a demonstrated ability to consistently prioritize and manage multiple projects from concept through implementation, and deliver quality outcomes on time * Highly efficient team player who thrives in challenging work environments * Understands content marketing Technical Proficiency
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