Areas of Expertise Lead Generation/Demand Generation and Marketing Automation * Created and deployed automated email marketing campaigns utilizing predictive modeling, marketing automation and lead generation tactics in HubSpot and Marketo. * Developed and executed lead scoring process to qualify leads for the sales team. Engaged senior management to establish goals, metrics, workflows and target markets for each campaign. * Developed and implemented omni-channel marketing automation strategy and processes supporting lead generation and lead nurturing. * Led integration efforts between Salesforce.com and marketing automation tools, including determining the fields required for record creation, developing landing pages to collect the data, mapping fields between disparate systems and within Salesforce.com. * Simplified the lead, contact, account and opportunity pages in Salesforce.com to improve overall user experience and efficiency. This effort lead to improved data quality and accuracy. * Served as liaison for marketing with sales teams, IT department and operations teams to ensure seamless implementation of marketing strategies. Data Integrity * Developed process and reviews to ensure data integrity. Worked with a team assembled from sales operations, IT and marketing to establish naming conventions, required fields, and duplicate entry processes across Salesforce.com. * Developed and implemented reporting metrics on end-to-end campaign effectiveness to enable the sales, marketing and executive teams to determine the allocation of marketing resources, revenue and metric planning and sales performance. * Completed quarterly reviews of data integrity metrics with upper management and recommended corrective activity. Trained sales and marketing teams on data integrity processes and workflow rules.

Highlights:

• Automation
• Information Technology
• Marketing Management
• Sales
• Account Manager
• Account Management
• Book of business
• Data Quality
• Database
• Email