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Ken N

Director of Marketing

Occupation:

Marketing

Location:

Morris Plains, NJ

Education Level:

Bachelor

Will Relocate:

No

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The ideal opportunity is one in which the organizations leadership has a clear vision for the organization and understands the importance of shopper centric marketing where insights are leveraged in the strategic decision making process.

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SCHOOL MAJOR YEAR DEGREE

Susquehanna University English Bachelor Degree
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TYPE TITLE URL DESCRIPTION

Book Blue Ocean Strategy media url Business Strategy about best practices to break through highly competitive priced based categories.
Book Good to Great media url Best practices on taking a business from Good to Great

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Highlights:

Increased market share from less than 20% to 53% in 10 years. Continuous new product introduction supporting annual growth. Negotiated brand ambassador agreement with former NFL player. Targeted new channels of distribution leading to an increase of 1700 stores in just 2 months. Aided in the 10 straight years of greater than 10% annual growth. Introduced new product in two new product categories that lead to increased annual revenues and profits, while quickly securing multiple positions in the Top 10 products per syndicated POS data. Selected to be the Chair of an outreach program.

Companies I like:

Nike, ESPN, Colleges & Universities, Advertising Firms, Consulting Firms, Addidas, Taylor Made, First Tee, etc.

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CollapseResponsibilities

Setting the strategic course for both or sales and marketing department regarding new product development, new business development and account management. Budget and P&L responsibility, also accountable for the management of sales forecast and co-op projections.
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