Account Strategist Career Research and Resources
The Sun News
Interactive online account executive www.myrtlebeachonline.com & www.myrtlebeachaccess.com
Avg. Salary: $60,000 · Company Rank: 2.0 out of 5
Nitro USA
Research and analysis for product development and corporate identity projects. Worked in the innovations arm of a global advertising agency
Avg. Salary: $50,000 · Company Rank: 2.0 out of 5
Mills & Company
Internship for my graduate requirement. Worked on crisis communications and gaining national coverage for clients in consumer goods, transportation and consumer services.
Avg. Salary: $50,000 · Company Rank: 3.0 out of 5
Kroger Company
Store management where I had to be efficient in all departments as well as customer service. In charge of making sure each department made sales and profit goals and monitored store safety audits.
Avg. Salary: $50,000 · Company Rank: 4.0 out of 5
paladin staffing
Identify new consumer and customer business opportunities to secure strategies on new business initiatives. * Compile industry and consumer secondary research to provide insights into category for sales presentations. * Validate consumer interest in new product offerings which resonated with target audience. * Develop youth promotional strategies on behalf of Kraft Lunchables, compelling and appropriate to target.
Avg. Salary: $80,000 · Company Rank: Not Available
the marketing store
* Developed strategic creative platforms for McDonald’s current and new youth business which delivered appropriate new product acceptance, aligned with target, brought about positive sales figures, and received positive exposure to the organization. * Tracked and monitored trends associated with youth including toys, lifestyle and interests, food preferences, and product design which led to successful “Happy Meal” toy la...
Avg. Salary: $80,000 · Company Rank: Not Available
aquent staffing
* Collaborated with Brand teams to develop strategic objectives on new product initiatives. * Conducted various consumer Innovation research that resulted in successful new product launches. o Recommended research methodologies and managed execution of projects in positioning, concept, product, and BASES Testing in both Quantitative and Qualitative methodologies o Developed screeners, questionnaires, and data analysis ...
Avg. Salary: $80,000 · Company Rank: Not Available
world kitchen
* Defined and recommended research plans to meet strategic and long term business objectives including Attitudes & Usage, Brand Positioning, New Product Platform Exploration, Package Design, Segmentation projected to enhance product launch and consumer acceptance. * Collaborated with Research Director to develop actionable and reliable research plans and budgets. * Managed execution of projects including screeners, quest...
Avg. Salary: $80,000 · Company Rank: Not Available
tns nfo
* Key resource on-site at P&G supporting Personal and Baby Care business units with product research design and execution in: Concept Testing, Product Testing, Segmentation, Attitudes and Usage, and Brand Loyalty; maintained responsibility for one-third of sales goals of the $4.2 million account. * Wrote proposals on research design to answer marketing objectives for clients utilizing research methodologies such as Phone, ...
Avg. Salary: $80,000 · Company Rank: Not Available
ipsos insights
* Executed custom research studies for leading food manufacturers such as Pillsbury, Kellogg’s, General Mills, Frito-Lay, and Bob Evans in: Attitude and Usage, Concept Testing, Product Testing, Volume Forecasting, and TURF, and Brand Loyalty with superior integrity of research data. * Developed and coordinated a $500,000 annual concept testing system for General Mills as a preferred supplier.
Avg. Salary: $80,000 · Company Rank: Not Available
