Business-to-Business Marketer Career Research and Resources
HEWLETT-PACKARD
Directly responsible managing the commercial desktop, workstation and thin client business in Latin America and the Caribbean. Responsibility includes defining product roadmaps and marketing strategies with full ownership of the profit and loss statement with a value of over $650M a year in sales.
Avg. Salary: $206,000 · Company Rank: Not Available
OSIsoft LLC
Lead a team of individuals with deep industry experience in a process designed to evaluate new markets for the existing technology. Ferrets out the compelling reason to buy, target personas, value proposition and the requirements for a whole product solution.
Avg. Salary: $150,000 · Company Rank: Not Available
IBM Corporation
Create market place SWOT assessments of the new product category (Expert Integrated Systems / Converged Infrastructure), lead qualitative and quantitative market research, contribute to the content used to tell the PureSystems story.
Avg. Salary: $150,000 · Company Rank: Not Available
IBM Corporation
Created market place and competitive assessments for each of the x86 product category segments. Performed root cause analysis of various sales performance issues often at a global scale. Performed channel analysis in areas of incentive programs, and sales coverage. Performed customer cohort analysis characterizing buyers according to their purchase history and customer life time value.
Avg. Salary: $150,000 · Company Rank: Not Available
IBM Corporation
Consulting with nearly all of the IBM brands to determine their target market selection criteria, personas, value propositions to create campaign audiences comprised of both internal and external sources for companies and contacts. Performed contact touch analysis to determine the optimal number of touches a contact could receive before "opting out." Integrated propensity to buy analytics into the market data warehouse...
Avg. Salary: $150,000 · Company Rank: Not Available
Nissan North America / IBM
•Solution architect for Nissan North America’s enterprise customer data unification project, created the enterprise technical architecture for Nissan customer data. •Business analyst for Nissan’s vehicle service contracts project, in which I captured the data ingress, egress and augmentation and reporting requirements. •Improved the company’s ability to gain insight about warrantee claims, service contracts and provide r...
Avg. Salary: $150,000 · Company Rank: Not Available
GLIDS - Greater Long Island dental Services LLC
All business responsibilities - Developed business plan, partnership development. Through an extensive network of partnerships I was able to provide: Dental office/Home Automation, Internet Marketing and advertising, Practice Management systems, Dental Practice Transitions, Office Interior design, Retirement Services, Investments, Estate Planning
Avg. Salary: $47,500 · Company Rank: Not Available
Target Corporation
Various Management Positions
Avg. Salary: $47,500 · Company Rank: Not Available
CA Technologies, Inc. (formerly Computer Associates)
Developed marketing messaging and activities that communicate the value/brand to specific customer segments such as collateral, web sites, sales training materials, press releases, email communications, promotional programs, trade shows/events.
Avg. Salary: $47,500 · Company Rank: Not Available
SemperAudeo, Inc.
Founder and Managing Partner. My responsibilities include: business operations, sales, marketing, consulting and production and delivery.
Avg. Salary: $152,000 · Company Rank: Not Available
