Business-to-Business Marketer Career Research and Resources
Broadcom
Managed Near Field Communications, NFC, product line. Drove design win efforts with leading Android smartphone OEMs. Developed NFC software and hardware roadmaps, Marketing Requirements Documents, presentations, competitive analysis, business case/ROI. Managed product lifecycle. Chaired weekly key program review meetings.
Avg. Salary: $127,500 · Company Rank: Not Available
Broadcom
Managed enterprise and consumer Voice over IP chipset business. Owned customer relationships, drove design-win efforts with new and existing customers and ODM partners. Developed product roadmaps and managed supply chain forecasting. Worked with engineering to deliver new products/features
Avg. Salary: $127,500 · Company Rank: Not Available
Agere Systems
Drove sales and business development initiatives within the southern California territory. Relationship owner with decision makers at Hewlett Packard, Gateway, Qualcomm, Kodak and Flextronics. Ensured attainment of territory sales objectives.
Avg. Salary: $127,500 · Company Rank: Not Available
Lucent Technologies
Promoted 802.11 wireless LAN Wi-Fi to the PC customers. Presented value propositions and product roadmap. Quarterbacked efforts to solve customer problems. Liaised between U.S. based Sales Managers and Marketing team based in the Netherlands.
Avg. Salary: $127,500 · Company Rank: Not Available
Office Depot
• Manage the team who delivers the strategy and execution of our B2B personalized web experience across creative, merchandising, marketing, and IT development teams to a 350% Y/Y revenue increase. • Achieved $11.2M in incremental revenue from web leads on business.officedepot.com (250% Y/Y improvement). The Sales organization grew from zero to 12 due to program results. • Manage the team who delivers the strategy and execut...
Avg. Salary: $200,000 · Company Rank: Not Available
Dell Inc.
• Mobile app strategy and direction for Dell World • Lead team that developed and executed B2B Content and Solutions Site Strategy for Dell global web properties • Envisioned and provisioned a new site experience for Dell’s Solutions Site that drove a 30% revenue uplift from lead generation ($200 million in total revenue from leads on these properties) • Managed a team of 24 people (16 Dell Employees, 8 contractors)
Avg. Salary: $200,000 · Company Rank: Not Available
Dell Inc.
• New website for Education Customers that drove a 186% increase in revenue per visit (US) • SEO assessment and improvements drove 15% traffic increase • Planned and implemented the global roll out of the first online lead capture for dell.com • Strategic Planning & Management of the U.S. PartnerDirect Website for VARs (6 weeks from concept to market)
Avg. Salary: $200,000 · Company Rank: Not Available
Dell Inc.
• Delivered the first Federal Integrated Marketing Campaign (Your Mission Our Priority) • Advertising (magazine, newspaper, out of home, and radio) strategy, execution, and reporting for Education, Healthcare, and Government • Funding request execution and approvals from key partners to total over $2 million per year • Drive over 300% ROI for most ad insertions
Avg. Salary: $200,000 · Company Rank: Not Available
Linaro
Identify prospective new members from leading: operator, ODM/OEM, SoC, software, and service companies. Contact prospects to secure cash and engineering commitments to collaborate on open source software development for ARM-based solutions for: cloud, server, networking, digital home, mobile, embedded, and IoT/IoE. Work with matrix of colleagues from Linaro, member companies, and industry contributors to deliver results.
Avg. Salary: $140,000 · Company Rank: Not Available
Canonical
Develop and execute strategy to create and grow revenue. Establish and manage global alliances with ISVs and commercial partners. Lead cross-functional, agile teams delivering commercial offerings, develop programs, and streamline processes. Represent company at events worldwide.
Avg. Salary: $140,000 · Company Rank: Not Available
