Description
Key Results: 70-Fold volume increase, 100% Revenue Increase in 2 Years, $25 Million Revenue growth in a 3 year time period. Areas of Expertise: National Sales Experience across ALL US Retail Trade Channels, Integrated Multi-Channel Marketing Campaigns, Digital, Event and Direct Mail Marketing, Consumer Database Development, Contract Negotiation, Strategic Business Planning, Competitive Analysis, Existing Account Expansion, New Business Development, Promotion Development, Succession Planning, Expense Control, Executive Leadership: Field Sales Force, National Account Team, National Sales Brokers. Sales Experience: B2B sales experience includes selling marketing solutions and integrative campaigns to US Consumer Goods Companies, Agencies and USA Retail Trade Channels; Direct Sales experience includes selling Consumer-Packaged Goods (CPG) brands along with associated marketing and merchandising programs to National Accounts and Wholesale Distributors across multiple US Retail Trade Channels. Key Learnings: ability to align clients’ real world and cyber world marketing efforts, superior knowledge of aligning brand demographics and messaging with effective Retail, Event, Digital, Stadium, Trade and Consumer Programs; complete understanding of National, Regional, Market and store-level retail accounts and wholesalers in the Convenience, Club, Mass, Supermarket and Drug trade classes; full capability to analyze syndicated data and then sell and execute based on category management principles. Strategic Planning: Annual 3 Year Plan development outlining P&L objectives, business and organizational strategies, measures of success and methods to track resource allocation and spending. P&L Responsibility: Full authority to control Chain Account spending at National, Regional and Local levels. Organizational Leadership: Promoted 10 total people, leading Field Sales Force, National Account Teams, Retail Merchandising, National Brokers. Created National Sales Training Program at Philip Morris USA and RJR Tobacco. MBA: Completed August 2001, while working full-time.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Magnetic Attractions | National Sales & Marketing Director | 2/2008 - 3/2010 |
| JT International USA, Inc. (formerly RJ Reynolds International) | National Account Director | 3/2004 - 9/2007 |
| IKON Document Solutions | Account Executive | 8/2003 - 2/2004 |
| Philip Morris USA | Unit Manager | 6/2002 - 7/2003 |
| Philip Morris USA | Unit Manager | 9/1998 - 5/2002 |
| Philip Morris USA | Sales Development Manager | 4/1998 - 8/1998 |
| Philip Morris USA | Territory Sales Manager | 5/1996 - 3/1998 |
| Philip Morris USA | Sales Intern | 5/1995 - 8/1995 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| Canisius College | Strategic Management | 2001 | Master Degree |
| Syracuse University | Marketing | 1996 | Bachelor Degree |
| Franklin High School | HS | 1992 | High School/GED Degree |
Accomplishments
Highlights:
Key Results: 70-Fold volume increase, 100% Revenue Increase in 2 Years, $25 Million Revenue growth in a 3 year time period. Promoted 10 total people. Self-promoted 4 times. Completed MBA while working.Companies I like:
Pepsi (PBG), Unilever, Miller Brewing, Colgate-Palmolive, Coors, Cadbury Schweppes, Con Agra, Church & Dwight, Mars, Hershey�s, Swedish Match, Swisher, Santa Fe Tobacco, UST, Commonwealth, Campbell�s, Nestle, Coca-Cola, Hood, Kraft
Job Skills
Keywords
- Sales Management
- Account Management
- Business Development
- Category Management
- Broker Manager
- Fact-Based Selling
- Sales Leadership
- Performance Management
- In-Field Training and Development
- Cross Media Marketing
- Integrated Multi-Channel Campaigns
- Direct Mail
- National Accounts
- National Sales
- Consumer Packaged Goods
- Consumer Goods
- Advertising Sales
- Tobacco
Responsibilities
