Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
D'Arcy, Masius, Benton & Bowles
Same responsibilities and those of producer/freelance producer listed above.
Avg. Salary: $90,000 · Company Rank: Not Available
Haggar Clothing Co
Represented company with premier customers in a defined territory. Responsible for product sell through, market share growth, providing product knowledge, and in-store product positioning for three brands including Haggar, Claiborne and Kenneth Cole Reaction Brand.
Avg. Salary: $45,000 · Company Rank: Not Available
Eddie Bauer
Managed the full range of store management activities to ensure store profit goals were achieved.
Avg. Salary: $45,000 · Company Rank: Not Available
Pyramid Management Group- Poughkeepsie Galleria
Worked with Marketing Director and Marketing Assistant on day to day operations and marketing initiatives.
Avg. Salary: $45,000 · Company Rank: Not Available
paladin staffing
Identify new consumer and customer business opportunities to secure strategies on new business initiatives. * Compile industry and consumer secondary research to provide insights into category for sales presentations. * Validate consumer interest in new product offerings which resonated with target audience. * Develop youth promotional strategies on behalf of Kraft Lunchables, compelling and appropriate to target.
Avg. Salary: $80,000 · Company Rank: Not Available
the marketing store
* Developed strategic creative platforms for McDonald’s current and new youth business which delivered appropriate new product acceptance, aligned with target, brought about positive sales figures, and received positive exposure to the organization. * Tracked and monitored trends associated with youth including toys, lifestyle and interests, food preferences, and product design which led to successful “Happy Meal” toy la...
Avg. Salary: $80,000 · Company Rank: Not Available
aquent staffing
* Collaborated with Brand teams to develop strategic objectives on new product initiatives. * Conducted various consumer Innovation research that resulted in successful new product launches. o Recommended research methodologies and managed execution of projects in positioning, concept, product, and BASES Testing in both Quantitative and Qualitative methodologies o Developed screeners, questionnaires, and data analysis ...
Avg. Salary: $80,000 · Company Rank: Not Available
world kitchen
* Defined and recommended research plans to meet strategic and long term business objectives including Attitudes & Usage, Brand Positioning, New Product Platform Exploration, Package Design, Segmentation projected to enhance product launch and consumer acceptance. * Collaborated with Research Director to develop actionable and reliable research plans and budgets. * Managed execution of projects including screeners, quest...
Avg. Salary: $80,000 · Company Rank: Not Available
tns nfo
* Key resource on-site at P&G supporting Personal and Baby Care business units with product research design and execution in: Concept Testing, Product Testing, Segmentation, Attitudes and Usage, and Brand Loyalty; maintained responsibility for one-third of sales goals of the $4.2 million account. * Wrote proposals on research design to answer marketing objectives for clients utilizing research methodologies such as Phone, ...
Avg. Salary: $80,000 · Company Rank: Not Available
ipsos insights
* Executed custom research studies for leading food manufacturers such as Pillsbury, Kellogg’s, General Mills, Frito-Lay, and Bob Evans in: Attitude and Usage, Concept Testing, Product Testing, Volume Forecasting, and TURF, and Brand Loyalty with superior integrity of research data. * Developed and coordinated a $500,000 annual concept testing system for General Mills as a preferred supplier.
Avg. Salary: $80,000 · Company Rank: Not Available
