Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Grupo Thermotek
Accountable to lead and orchestrate region overall performance in order to develop and improve sales and business results for every distribution channel, in order to impact P&L in a positive way.
Avg. Salary: $90,000 · Company Rank: Not Available
Maytag International
Managed the Mktg. Department and work closely with product directors and category management teams to establish and maintain extensive contact with the appropriate Maytag operating units to identify key product opportunities to support Maytag Mexico’s business strategies in addition to field sales force, distributors and dealers, and in-market marketing management to develop merchandising programming to drive sales of curre...
Avg. Salary: $90,000 · Company Rank: Not Available
Masspro
• Executed strategic brand vision process for corporate brand and new services to create value propositions, positioning statements; graphic designs, collateral and promotional content. Developed first-ever unified brand identity for the organization. • Designed, developed and maintained corporate website including site navigation, copy writing, content management system design, graphics selection, search engine optimizat...
Avg. Salary: $97,000 · Company Rank: Not Available
NetTest
Single-handedly created and managed all global Marketing, Communications and Lead Generation Campaigns (traditional and online), Tradeshows/Events, Media/Analyst Relations for a $50M + Fiber Optic Network Test and Measurement equipment (Gigabit Ethernet, DWDM, Sonet) and Network Monitoring systems (Enterprise LAN/WAN/MAN software) and professional services business unit for Telecommunications and Enterprise organizations...
Avg. Salary: $97,000 · Company Rank: Not Available
NetTest
Launched NetTest into the Fortune 500 Enterprise and Wireless global market. Challenged with introducing and building credibility for NetTest brand and enterprise and wireless software and systems against incumbent market leaders in U.S., South American and Asian markets in Fortune 500 Enterprise (financial services, insurance, health care) and Telecommunications organizations. • Analyzed and identified vertical markets...
Avg. Salary: $97,000 · Company Rank: Not Available
Western Union Fiancial Services
Restructured Marketing and Sales strategy from a single product (Direct Mail) focus to multi-product solution set (Direct Mail, Fax, Voice Broadcast and Internet based services) for Enterprise organizations, namely Financial, Collections and Pharmaceutical. Promoted to improve marketing budget and sales force efficiency and penetrate new markets through launch of new services. • Managed Inside Sales staff of six staff m...
Avg. Salary: $97,000 · Company Rank: Not Available
Western Union Financial Services
Promoted to develop new Interactive Voice Response technology payment and voice broadcast services for the banking, financial services and collections industries. Held full P&L responsibility. • Developed service offerings and technical specifications, oversaw installations, and developed marketing campaigns. • Trained sales force on IVR technology and service features/benefits; accompanied sales force and presented se...
Avg. Salary: $97,000 · Company Rank: Not Available
Western Union Financial Services
Recruited to identify strategic alliance / acquisition companies and new products in emerging technologies. Developed and instituted strategies and methodologies to identify opportunities, evaluate market potential, conduct competitive analysis and determine financial viability. • Conducted primary and secondary market research programs including Web, focus groups, client interviews, mall intercept studies and analyst br...
Avg. Salary: $97,000 · Company Rank: Not Available
Sony
Analyzed primary and secondary market research, financial, retail and consumer feedback data for new and existing products and markets for a $5B division. Managed market research budget in excess of $1M, negotiating $120K savings in one year. • Produced Product, Industry and Market analyses for Group President to identify and evaluate new product and retail opportunities. Provided competitive retail intelligence to SON...
Avg. Salary: $97,000 · Company Rank: Not Available
Sony
Designed, implemented and analyzed promotions covering over 12 product lines, targeted at 900 resellers and their customers. Managed up to 30 promotions per month with full budget and ROI responsibility. • Managed development of all promotional elements including, concept design, terms & conditions, collateral development & distribution, database design, tracking and reporting, travel, incentives and final ROI analysis....
Avg. Salary: $97,000 · Company Rank: Not Available
