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Sony Work Values
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Daily Duties at Sony:
Analyzed primary and secondary market research, financial, retail and consumer feedback data for new and existing products and markets for a $5B division. Managed market research budget in excess of $1M, negotiating $120K savings in one year. • Produced Product, Industry and Market analyses for Group President to identify and evaluate new product and retail opportunities. Provided competitive retail intelligence to SONY headquarters in Japan. • Launched Sony “0% Financing Program” garnering $350M additional retail sales in one year. Managed operations between SONY and Bank One IT departments. Designed cross-marketing reports for Product Groups. • Represented SONY’s interests as a liaison to Consumer Electronics Industry Association. • Produced Budget, Revised Budget, Market Trend, Mid-Range Plan, Class of Trade, Strategic Account and Product Returns analyses.
What they like about Sony:
You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.
Tags
Marketing, Communications, eMarketing, Tradeshows, Events, Media, Promotions, Direct Mail, Website Development, Enterprise Software, Telecommunications, Health Care, ROI Analysis, Business development, Competitive Analysis, Market Research, Proposal Writing
Information about Sony
Company Rank: Not Available
Average length of employment : 3 years
Average salary of employees: $97,000
These are some of the questions we asked our climbers about their experiences with Sony:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
