Net Test Work Values

Daily Duties at Net Test:

Single-handedly created and managed all global Marketing, Communications and Lead Generation Campaigns (traditional and online), Tradeshows/Events, Media/Analyst Relations for a $50M + Fiber Optic Network Test and Measurement equipment (Gigabit Ethernet, DWDM, Sonet) and Network Monitoring systems (Enterprise LAN/WAN/MAN software) and professional services business unit for Telecommunications and Enterprise organizations –including strategy development, creative and promotional design, launch and maintenance, with full budget and ROI accountability. Managed NetTest Corporate brand globally as part of a three person team. • Managed $1M + marketing budget for 12 product lines, representing over 150 products. • Worked collaboratively with Senior Management, Product Management, Inside and External Sales Staff and Resellers in development and execution of integrated marketing programs and presentations targeted at the CTO, Vice President of IT and IT Manager level. • Designed and wrote all advertisements, collateral and press releases. Garnered all media and analyst interviews. • Increased global sales leads by 200% (from 2,000 to 6,000) in 12 months predominantly through online marketing campaigns. • Launched ZettaSolve Professional Services in 2 weeks including development of service descriptions, marketing strategy, value propositions, messaging, brand name, logo, collateral and website. Initial lead generations and public relations campaigns garnered 8% response and 15 interviews respectively; totaling $8million in orders.

What they like about Net Test:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Marketing, Communications, eMarketing, Tradeshows, Events, Media, Promotions, Direct Mail, Website Development, Enterprise Software, Telecommunications, Health Care, ROI Analysis, Business development, Competitive Analysis, Market Research, Proposal Writing

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Net Test: