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Gwen M

Vice President of Sales & Marketing

Occupation:

Sales Manager

Location:

Rancho Palos Verdes, CA

Education Level:

Master

Will Relocate:

No

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Executive with over 20 years in the energy industry and a proven track record in technical sales, marketing and customer services. Expertise in: ? Contract Negotiation ? Industrial Account Management ? New Business Development ? Strategic, Global Thinking ? Process & System Redesign & Implementation ? Product & Service Design ? Customer Communications & Outreach ? Integrated Marketing Design & Strategies

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COMPANY POSITION HELD DATES WORKED

McDonnell Douglas Corporation (Confidential) 4/1988 - 2/1991
Bechtel Western Power Company (Confidential) 3/1986 - 4/1988
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SCHOOL MAJOR YEAR DEGREE

Pepperdine University Business Administration 1990 Master Degree
University of California, San Diego Mechanical Engineering 1986 Bachelor Degree
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Highlights:

Companies I like:

Lexus, Mattel, Nordstrom, SCE

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CollapseResponsibilities

Responsible for customer research, market strategy and communications for natural gas and electricity for both Southern California Gas Company and San Diego Gas & Electric. • Provide all advertising communication efforts (TV, radio, print) and tactile communications (bill inserts, brochures, point-of-purchase) for both utilities. • Monitor utilities Performance Based Ratemaking objectives and customer favorability using third party vendors. • Ensure consistent application of company branding and identity imaging across the utilities. • Perform primary and secondary research of customer values and perceptions for use with company strategic planning and customer communications. • Provide Internet and Intranet support including web strategy, design and programming services. • Manage design and printing for non-advertising communications efforts (brochures, fact sheets, newsletters, reprints).
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