My name is Ron Arbetter, and I have been explaining things to people for the last 15 years. You see, everyone and everything has a need to be understood, and it is my job to see that you understand what a specific company and its products do for you. During this time, I have started a company from the ground floor, brought products to market, opened new accounts on a level of 3-5/week, influenced hundreds of people and won several sales awards. I am now applying for the sales representative position so I can explain your products. I feel my experience in B2B advertising sales qualifies me to sell pharmaceuticals, because there are similarities. I am constantly comparing costs and benefits of the different types of advertising and presenting them to my clients, both current and prospective. In addition, I have to explain, in great detail, the needs for the type of advertising that I am selling and its benefits. As well, because I employ an informational style of selling; it fits well with the needs of pharmaceutical sales. In general, when selling, I use the FAB approach.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	(Confidential)	2/1988 - Present
Alamo Jewelry	(Confidential)	6/1982 - 12/1987

SCHOOL	MAJOR	YEAR	DEGREE
University of Texas, Austin	Advertising	1999	Master Degree
Univ. Texas, San Antonio	Business	1985	Bachelor Degree

Highlights:

Conducted sales to a wide range of professional clientele, both individually and in group presentations – effectively translate often-complex sales information to appeal to both the layman and sophisticated customer. ? Accurately research, compile, and analyze extensive informational and financial data for precise sales decision making.

Companies I like:

Novartis, Innovex, GSK, Abbott Labs, Ely Lilly, Merck

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Sales Support
Software Implementation

• Sales
• Advertising
• Account Management
• Pharmaceutical
• Business Devwlopment

Business Development- Rapidly identify and penetrate markets – open new and expand existing accounts 3-5/week Account Management-Project management, budgetary resposibility