Accomplishments: * Established the operations for Dubai branch through optimal allocation of human and financial resources * Strengthened the mobile phones' trading business and IT throughout MEA region Job Profile: * Heading Sales and Business Development for Dubai branch * Recruiting selective human resources towards achieving the branch's goals and objectives * Developing and sustaining effective distribution channels throughout Middle East and Africa * Forecasting Sales and operating expenses. * Interducing the Company Tablet (UP) to the market alonge with Connect Mobile Phone. * Maintaining an adequate operating profit margin through revenue maximization and cost optimization * Complete P&L responsibity and accountability * Conserving periodic collaboration with 1st and 2nd tiers distribution channles * Growing the trading business for mobile phones and acssories across MEA * Launching the company's owned OEM brands products throughout MEA * Upholding excellent relationships with vendors and key traders throughout MEA * Seeking for new business oppertunites in MEA * Managed many large accounts wins through the region, MOE Jordan, MOD UAE, MOE UAE, Armco KSA, MCIT Egypt, Misr University, MOE KSA, HSBC KSA, MOD Sudan and others. * Improved and built the relationship with business partners (SMB, System Integrators companies). Connect Smartphone? (Mobile Phone, Tablet & Accessories) ~ Regional Sales & Marketing Manager - Middle East & Africa ~ Mar 2013 - May 2014 Accomplishments: * Instrumental in enhancing business generation through implementation of sales initiatives like Money-off promotions, Competitions, Introductory offers and Sweepstakes * Played key role in setting up of new division to cater to mobile phone trading Job Profile: * Define/ implement strategies for retention/ enhancement of existing market share in the MEA region. * Involved in recruitment, grooming and mentoring of 7 account managers in accomplishment of business targets in the assigned territory * Focus on maximizing market penetration through setting up of an effective channel network - evaluation of existing market routes, optimized utilization of distribution team, establishing strategic partnerships with new distribution partners across Middle East and Africa * Prepare/ ensure compliance to annual regional sales forecasts/ operating budgets and alignment of the same to organizational business objectives. * Full P&L responsibility * Enhance brand awareness through designing of promotional schemes for the retail channel and end user to enhance (POP, Visibility) * Maintain regular interaction with power retailers, dealers, distributors, merchandisers and retailers * Collaborate with advertising, media and PR agencies in organizing press events, launches and interviews. * Good contact and relationships with most of the leading Telecom operator in the Middle East. Haier Electronics-ME Dubai ~ Regional Sales Manager - Middle East & Africa ~ Dec 2011 - Mar 2013 Accomplishments: * Played key role in setting up effective channel network consisting of regional distributors and resellers * Appointed new distributors in the region * Negotiated business plans for 3 years with each distributor for a respectable market share * Increase the revenue 15% within one year from the date of joining. Job Profile: * Collated market intelligence on competition aimed at definition/ implementation of regional sales and marketing strategies * Enhanced market penetration through appointment of new Haier distributors throughout the Middle East (Egypt & UAE) aligned to organizational business objectives * Designed/ implemented effective programs for distributors to enhance sell-out and maintain healthy inventory turnover ratio * Managed sales volumes and maintained reorder levels for individual distributors and System Integrators companies SMB. * Manage and develop the important large accounts. * Managing business relations with existing and new Partners and customers in the Gulf countries, Levant, Egypt, KSA and African Counties. * Focused on accomplishment of business targets through effective implementation of pricing strategies, planning/ implementation of trade/ consumer promotions (special pricing, bundles) * Worked on accomplishment of business targets across distribution channels, reseller channels, power retailers and SMEs. * Planning and executing large account business model (Retention, acquisition and development plans) with channel partners. Fujitsu-Siemens, ME HQ, Dubai, UAE ~ Regional Sales Manager - Middle East ~ Jan 2005 - Dec 2011 Accomplishments: * Instrumental in development/ implementation of Country based distribution strategy leading to significant increase in business volume by the end of 2005 and 2006 * Accomplished 140% increase in revenue generation in Egypt market within 8 month of joining the company. * Acknowledged for accomplishing 100% target in 2008 & 2009 amidst economic downturn post GITEX * Successfully sold 12,000 PCs within 15 days leading to accomplishment of 130% of business targets through bundle offers at GITEX in 2007 Job Profile: * Spearheaded operations of the Middle East Commercial Teams in development/ implementation of regional sales transformation program * Set up effective channel network through selection/ appointment of distributors, mapping of channel network including planning and setting-up tiered structures (Dealers to Distributors) * Involved in development/ implementation of demand-driven programs for each tier * Defined product sell-out strategies based on effective stock rotation cycles * Evaluated/ mapped product and marketing potential through development of strategies for product marketing & retail * Liaised with vendors for management of product supply chain * Designed quantity based channel incentive scheme and end user promotions. * Improved and built the relationship with business partners (SMB, System Integrators companies). * Managing business relations with existing and new Partners and customers in the Gulf countries, Levant, Egypt and KSA. * Planning and executing large account business model and creating a new business from their side (Retention, acquisition and development plans) with channel partners. * Managed many large accounts with through the region, MOE Jordan, MOD Oman, MOE Oman, Qatar Gas, Ras Gas Qatar, MCIT Egypt (Misr University, Mantrac and ASMA) MOE KSA, HSBC KSA and others Aswaidi, Alf Data, Caladary and Emitac.
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