Marketing & Advertising Career Research

Rep. John C. Rayson

Marketing & Advertising - Manager - Ft. Lauderdale, FL

Managed legislative calendar for Senior State Congressman. Chaired local meetings during session absences and managed issues agenda. Handled all media requests and coverage for interviews. Spearheaded re-election campaign fundraising surpassing previous efforts by $25,000. Supervised volunteer staff and developed a grassroots strategy for managing voter issues that greatly assisted re-election efforts.

Avg. Salary: $75,000   ·    Company Rank: Not Available

Desktop Publishing by Beth Plummer

Marketing & Advertising - Graphic Design - Altamonte Springs, FL

- Develop creative ideas to maximize client’s goals based on industry standards, budget, cost effectiveness and deadlines through ongoing communication. - Implementation of graphic tools to produce the most effective graphic - Present project proposals, design layouts, compile printing specifications, obtain quotes, review proofs, and invoice client upon project completion. - Liaison between client and printer. - Facilitat...

Avg. Salary: $60,000   ·    Company Rank: Not Available

Yesawich, Pepperdine and Brown

Marketing & Advertising - Graphic Design - Orlando, FL

Buyer (Art / Photography / Talent) - Researched, interviewed and evaluated photographers and illustrators, maintained promotional materials, defined and organized requirements for photo shoots including coordination of details between photographers, talent and agency. - Advised in-house Art Directors on specific professional photographers. - Obtained competitive bids. - Reviewed completed photography and submitted pictu...

Avg. Salary: $60,000   ·    Company Rank: Not Available

Wood Logan Associates, Inc.

Marketing & Advertising - Graphic Design - Old Greenwich, CT

- Managed and produced marketing support materials from copy approval through mailing and distribution. - Worked closely with Marketing team in executing marketing strategies. - Developed and maintained schedules and budgets. Controlled costs through estimating/negotiating bids, researching suppliers and reviewing invoices. Approved all proofs and made on-site press and lettershop checks. - Supervised design and productio...

Avg. Salary: $60,000   ·    Company Rank: Not Available

Ullo International, Inc.

Marketing & Advertising - Graphic Design - Norwalk, CT

- Provided creative input, supervised print production and coordinated mailings. - Established networking relationships and purchased services from designers, printers and lettershops. - Implemented marketing plans, arranged ad placements, bought film for publications and generated promotion and advertising budgets.

Avg. Salary: $60,000   ·    Company Rank: Not Available

Carol H. Williams Advertising

Marketing & Advertising - Account Manager - New York, NY

 Led the development and launch of local/national interactive media and promotional strategies for the US Army; worked with partner agency McCann-Erickson to execute successful TV, online and radio ad placements.  Drove minority sponsorship initiatives for the Army; increased African-American recruitment 33% within one year.  Helped Lactaid® build brand awareness by negotiating consumer outreach programs with A&P supe...

Avg. Salary: $80,000   ·    Company Rank: Not Available

Uniworld Group, Inc.

Marketing & Advertising - Account Manager - New York, NY

 Led an internal agency team dedicated to enhancing Colgate-Palmolive Company’s 203-year old brand; identified opportunities across multiple channels – including the development of GoodLivingKitchen.com web site.  Negotiated a lucrative six-week brand sponsorship of the “Steve Harvey Morning Show.” Developed popular marketing and positioning statements heard by 7 million listeners across 64 different markets.  Manag...

Avg. Salary: $80,000   ·    Company Rank: Not Available

Merkley & Partners

Marketing & Advertising - Account Manager - New York, NY

 Consulted with client (Arby’s Restaurant Group) re: the development of effective marketing strategies designed to increase market share; identified ways to leverage the company’s mission of “Quality Food, Fast & Friendly.”  Crafted creative marketing messages touting Arby’s new healthy menu options, consistent with significant consumer behavioral shifts toward more health-conscious eating habits.  Supervised the d...

Avg. Salary: $80,000   ·    Company Rank: Not Available

Della Femina, Rothschild, Jeary & Partners

Marketing & Advertising - Account Manager - New York, NY

 Managed profitable retail advertising strategy for 17-dealer New York-Long Island Honda Dealers Association.  Assessed target audience preferences and purchasing behavior, and developed a tailored ad mix of broadcast, print and interactive marketing tactics designed to help increase the number of visits to participating locations.  Developed dealer association’s NYLIHonda.com web site and inaugural television ad to b...

Avg. Salary: $80,000   ·    Company Rank: Not Available

Spike DDB

Marketing & Advertising - Account Manager - New York, NY

 Oversaw creative and production responsibilities for Lays Classic’s popular “Fences” Super Bowl XXXIX commercial in 2005, viewed by over 95 million people across the country.  Led discussion re: positioning, creative development and media recommendations for the popular Frito-Lay, Inc. group of brands; worked with focus groups/others to solicit and incorporate feedback into the overall strategy.  Developed and integr...

Avg. Salary: $80,000   ·    Company Rank: Not Available