Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Crispin Porter + Bogusky
Managed Miller Lite, American Express Open and Domino’s Pizza businesses. Led projects from strategy through development, launch and measurement. Tracked research, sales, data and competitive activities for brand and their competitors. Developed corporate identities and brand positioning for Miller Lite (Man Laws) and Domino’s Pizza (You Got 30 Minutes). Managed content supervisors and mangers day-to-day activities
Avg. Salary: $135,000 · Company Rank: Not Available
Office Depot
Directed corporate advertising campaign planning and execution for $14 billion company with more than 50,000 employees. Administered $55 million campaign targeting mainstream, Hispanic, and African-American audiences. Oversaw media buys encompassing local and national television, radio, print, and online media. Directed production, editing, and approval for more than 45 television spots and 60 radio advertisements. Achieved...
Avg. Salary: $135,000 · Company Rank: Not Available
Office Depot
Developed and implemented brand-building advertising, marketing, and promotional campaigns to support targeted products. Conceived and executed quarterly campaigns, including “Back to Business,” “Small Business Month,” “Back to School,” and “Holiday” promotions. Devised strategy and print/online/broadcast advertising to support launch of company’s exclusive designer furniture collection (Christopher Lowell Collection and Ac...
Avg. Salary: $135,000 · Company Rank: Not Available
MotiveQuest LLC
• Utilized proprietary technology to analyze social media (Facebook, blogs, consumer reviews, etc.) conversations around brands and verticals. • Developed consumer and brand insights to guide Fortune 500 clients’ strategic business direction across all marketing channels. • Consulted with clients to determine strategic goals and prepared and tested hypotheses to evaluate consumer sentiment.
Avg. Salary: $100,000 · Company Rank: Not Available
DoubleClick Performics
• Utilized third-party research and data to conduct competitive assessments and develop consumer insights to understand the online conversion funnel, which informed strategic recommendations to multi-million dollar clients across financial services and retail. • Analyzed consumers’ online search activity, clicks and conversion data to understand the conversion path from first click to final purchase. • Consulted with clien...
Avg. Salary: $100,000 · Company Rank: Not Available
AOL
• Developed online reputation management program, monitored blogs and developed strategic insights and action plans relating to AOL’s presence in the online space. • Developed customer acquisition strategies for AOL senior management. • Produced a bi-weekly newsletter with AOL usage tips delivered to 1.4 million subscribers. • Conducted an audit of AOL.com internal advertisements and provided suggestions for links concerni...
Avg. Salary: $100,000 · Company Rank: Not Available
Lexecon Inc.
• Developed and led economic and financial analyses for experts, while providing strategies and tactics for cases specializing in antitrust, class action and securities litigation for multi-billion dollar companies. • Organized and led paralegals and analysts in studies examining stock price drops related to news stories and studies defining the competitive landscape of Fortune 500 media, technology and insurance firms.
Avg. Salary: $100,000 · Company Rank: Not Available
Americom Graphic
Planned for optimum quality and efficiency at or below estimated cost. Reviewed documents (estimates, schedules, requirements, material). Fully understood customer’s expectations and project details. • Served as customer service and responded to all technical questions. Provided solutions to problems. Maintained or increased sales revenues for assigned accounts by providing and ensuring except...
Avg. Salary: $95,000 · Company Rank: Not Available
Sandy Alexander
• Introduced on time unique projects for BBDO Detroit, Novartis, Chanel, Kraft Foods, Verizon, Ad Agencies, and MRM World among multiple other clients. • Manufactured complete promotions and games that were designed to give away cash prizes. These required intricate graphic designs and high security regarding details and values of the. • Implemented strategies to meet customer expectations and demand in today’s ve...
Avg. Salary: $95,000 · Company Rank: Not Available
A Cut Above Exteriors
As the company's first marketing director, worked with the president and sales manager to create baseline processes to meet customer lead/appointment targets. Developed sales and marketing materials, while using CRM tools to measure cost and effectiveness of advertising vehicles.
Avg. Salary: $78,000 · Company Rank: Not Available
