Description
Summary: 15+ successful years with consumer package goods and 7+ pharmaceuticals at national and regional key accounts. Passionate in team sales and leadership to ensure team sales goals are achieved and trade marketing plans are executed on a consistent basis. Gain new distribution and grow SOM. Experienced: contract negotiations, account retention, presentations, syndicated data analyses, key retail & distributor channel knowledge, strategic relationships, trade shows, Microsoft Office, ROI, merchandising, CRM, category management. Monitor compliance, take corrective actions on issues, pricing. Adhere to timelines with a focused sales team to build consistent brand awareness and execution of trade marketing sales plans and budgets. Achieved increased sales by using tactical Call Action Plans (CAP). Problem solver views obstacles as sales opportunities. Thrive with syndicated data analysis to create Joint Action Plans (JAP). Create and implement customized strategies with key customers and customer sales forces. Overcome buyer objections using scientific fact-based studies, Power Point, IPad presentations. Lead by example. Target strategic alliances. Focus on realistic leads to gain sustainable sales growth. Be the category thought leader. Invite diversity for creativity, inspire new solutions and pursue well-rounded sales teams. Accomplishments: Winner of 8 documented sales awards at Novartis Convinced corporate to use promotional events for customers in less populated areas Implemented retail call procedural guide trade marketing for increased quaility Hired and progressed employees at each supervisory job held Achieved relations in retail, wholesale and consumer levels Directed three test markets, Peoria, IL resulting in national brand launches Consistent execution and communicator with excellent follow-up Trade booth design winner and first-to-market color foil packaging Lisa A. Gregg, MBA
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