Description
markets. Managing 35 both large and mid-size key accounts comprised of 3500+ retail outlets throughout KY, OH, IN, PA, IL, MO, WV, WI and IA. Responsible for developing a business plan for each account, then presenting new product introductions, promotions, display placements, plan-o-gram sets and point of sale recommendations at the headquarter level. Work with chain account servicing wholesalers to coordinates shipments of chain approved products and promotions. Analyzing market data for the purpose of developing business plans, presentations and account-specific recommendations and to assess emerging trends and competitive activities. Liaison between sales and marketing, aiding the development of point of purchase material and marketing of current and new products. Frequently attend trade shows and other account related trade events. Achieve 35% distribution on Key Initiative Brand in 6 months.
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