Description
Widely regarded sales and marketing professional who quickly and efficiently achieves aggressive growth targets in healthcare/pharmaceutical industries. Proficient in all aspects of the sales and marketing process, having defined and executed numerous strategies for penetrating new market segments and generating multimillion-dollar industry-leading results. An energetic, engaging team leader, recognized for taking on stretch assignments with enthusiasm and great competency. Combines deep industry knowledge and analytical thinking with laser sharp focus and exceptional interpersonal skills to deliver results in key performance areas. Team and Individual Leadership – Generated hundreds of millions of dollars in revenue by mentoring and coaching multiple highly engaged, high performing teams built on a foundation of trust and continuous learning. Market Development – Identified unique areas within the outpatient Oncology, Cardiology and Pulmonology settings and matched key product attributes to unmet clinical needs, establishing a new standard of care that delivered $12M in top-line growth. Product Launch – Created, developed and launched pain care positioning, disease awareness and promotional materials for sales force training in preparation of $1B launch to assure timely and successful go-to-market of multiple new products. Account Management – Designed and executed strategic customer plans, including developing and implementing qualitative and quantitative metrics, achieving account success through hospital conversions and case volume sales growth. Marketing Strategy and Execution – Applied market data to identify high potential customer segments, partnered with sales leadership to align 100-person sales force for maximum efficiency and productivity, and implemented targeted, multidimensional marketing and sales strategy.