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RssFood Industry Executive - GM, Marketing, Sales Biz Development

Highly passionate action orientated and results driven strategic food industry executive with an exceptional record of creating sustainable revenue growth and improved profitability through brand expansion, price/promotion management, highly effective leadership, launching new products, effective negotiations, people resource optimization, effective leadership, innovation and idea leadership with a strong background in business development.

Advertising Sales Agent

Spring Lake, MI

About Me

Industry:

Sales & Sales Management

Occupation:

Advertising Sales Agent

Highlights:

• Turned around a business unit of a Fortune 200 food company from 3 years of losses to profitability in 6 months. • Developed and managed highly successful and collaborative proprietary product programs with major national chains up to $200 million in revenues. • Co-created and piloted consolidated merchandising division of a Fortune 50 food company with a 21% savings. • Created and led a Trade Marketing, Marketing Research & Category Management department for a division of a Fortune 200 food company resulting in a 16% cost savings and profitability 2X above plan. • Turned around (2) companies with multi-year losses to positive EBITDA and rapid growth within 10 months. • Developed and launched an innovative product out of waste material generating $18 million in first year revenues and extraordinary gross margins. • Expanded national distribution 50% US ACV for a small niche sauce and flavoring brand in 10 months. • Directed a $500 million division of an international corporation to record profitability in a 16% declining category. • Increased manufacturing yields by 4% through customer collaboration resulting in a $6 million cost savings
 

Education level:

Bachelor

Will Relocate:

Yes

Location:

Spring Lake, MI

Major Responsibilities

Customer Acquisition & Retention New Product Development & Launch People Productivity & Leadership Pricing, Promotion and Negotiation Business Development Budgeting, Financial Analysis & Cost Management Strong Financial Leadership Operational Optimization & Cost Reductions Strategic Planning & Execution Brand Building & Development Product & Customer Targeting Market Research & Assessment Trade Marketing & Category Management Influencing & Communications ~ Creativity & Innovation – Leadership, Solutions, Products, Programs ~

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