Highlights:
As product manager, wrote full requirements for a cross-sell initiative within MarketPlaceNET which, when implemented, will better position the products within MarketPlaceNET to generate additional revenue and to better meet the needs of current and future clients
As product manager, led the implementation of the ConneXions NE segmentation system in the File Enhancement section of MarketPlaceNET, the first web implementation of the segmentation system in the company’s history
As product manager, led a cross-functional team in the launch of MarketPlaceNET, a new web product within Claritas, which allowed clients to access all Claritas web products from one portal
As analyst, created and presented a full analysis of the hair color category, including channel specific and promotional analyses, an opportunity analysis and recommendations for future growth for both the category and my client. Analysis included both ACNielsen ScanTrack® data and Homescan™ data
As part of my MBA curriculum, created a business plan for a new retail coffee shop in Arlington, Virginia. This project involved all aspects of a business plan, including financials, marketing and human resource functions
As a leading member of an MBA team, successfully created and implemented a research study for The Rural Coalition, a lobbyist in Washington, D.C., identifying their target demographics through extensive market research and clarifying needed improvements within the organization
As a contributing member of MBA team, successfully created and developed a marketing plan for Sofitel Hotels (a division of Accor) to position Sofitel in the US market. Project included a presentation in front of top Sofitel executives
Companies I like:
Google, Orbitz, Travelocity, Expedia, Yahoo
Launched the first interface within the company that combined all ecommerce products within the company into one portal. This has given our clients a greater awareness of all of the company's products.
Description
