Highlights:
In 12 month period have grown business 57.17% (6,712 stores Vs. 10,549 stores)
Developed/obtained new item contract for largest sports franchise in the world (Man. United)
Penetrated three (3) new channels (Internet, Media Entertainment Retail, Discount Retail)
Development of relationships with accounts at C Level and below
Directly responsible for P and L oversight on new items and programs for entire customer base
Management of broker force and their oversight of multiple customer base
Development of additional customers (dollar stores, mass, sports franchises, new channels)
Manage staff of three (3), with direct responsibility of three (3) domestic broker)
Oversaw three (3) state area and the single largest micro brewery market in the country (CO)
Managed a staff of three (3) and non direct reporting of broker staff of more than 30.
Managed deployment/development of three (3) new items (packages) for CO, WY and UT
Raised sales on existing items, same store sales 2% after 25% decline in CO for largest wholesaler
Managed state of Utah to double digit growth and increases for 2004 (47% increases)
Oversaw removal/disposal of items in 18 distributors for 20,000+ cases after national re-call
Managed the deployment and development of three (3) new items (flavors) for the entire state of CA
Oversaw multiple brokerage office transitions for entire western half of the Unites States
Manage a $6 M Marketing Fund across one brand, with three major categories
Assisted in the highest yearly growth in company history of 9.8% for National Accounts
Created/developed a “Direct Profitability” Study for Safeway/Coors to detail profit of beer Vs wine
Developed SCOP tactics and objectives as well as shelf tactics and schematics for Safeway Corporation
Responsible for Publix (9th Largest Grocery Retailer in the United States) and Albertsons..
Responsible for an +8.8% in Annual $ Volume for ’98 ($34 MM in $sales in ‘98 and $31 MM in ‘97)
Responsible for a +7.68% in Annual Cs Volume for ’98 (1.43 MM in Cs sales in ’98; 1.319 MM in ‘97)
Managed Customer Development and Strategic Initiative Funds totaling over $3.0 MM for 1998.
Developed funding/merchandising programs for Albertsons’ bringing spending down 47.3% vs last year.
Responsible for a $120 MM brokerage business within the Georgia/ Florida division.
Exceeded sales quotas by 139%, and brought in tactical fund budgets without increasing trade expenses
In Food Service division, responsible for tracking and preparing sales information for a $21 MM division.
In Food Service division, prepared sales information for16 brokers/distributors across a 13 state area.
As the Sales Director for a custom publishing house that produces and sells custom children’s books and accessories to the Grocery, Club, Drug, and Mass retail channels I work predominately with the world’s largest entertainment companies through licensed products. Our current contracts include Walt Disney, Nickelodeon, and Warner Brothers. We also create, develop, produce and deliver unlicensed products. In the role of Sales Director I am directly responsible for the overall management and development of all accounts for the Eastern United States that includes such retailers as Publix, Winn Dixie, Food Lion, HEB, Stop and Shop, Harris Teeter, Giant, Price Chopper, Hannaford, and others. Also tasked with delivering and penetrating new accounts, new channels and new customers to help facilitate new sales growth.
Within a three state area of Colorado, Wyoming and Utah I was directly responsible for the sales and marketing of the Mike’s Hard Lemonade brand across 18 distributor/wholesaler partners. As the Sales Manager, responsibilities included P&L oversight for more than 400K cases of product and overall budget of more than $200K for the area. All new item introductions, presentations, and oversight with area and market visits, also a key responsibility. Also responsible for knowledge and understanding of various city, county, and state alcoholic beverage laws as it related to On and Off Premise retail.
As the Regional Sales Manager (RSM) for the Bush Brother’s company I was directly responsible for all the day to day sales activities surrounding the seven (7) broker offices throughout the western half of the United States. Responsible for all broker communication including yearly sales and budget goals, headquarter, regional, and retail sales calls, resolution of all customer deductions and accounts receivable functions, and the management marketing and promotional budgets. Also responsible for new item presentations, including the release and communication of all syndicated data.
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