Description
Obtain Senior/Executive Level Marketing Position within a Packaged Goods, Sports Media/League/Team or Entertainment Company.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | Executive Director - Partner Brands Marketing | 4/2007 - Present |
| NBC Universal Home Entertainment | Director - Theatrical Catalog DVD Marketing | 4/2006 - 4/2007 |
| Abbott - Diabetes Care Division | U.S. Marketing Manager - Freestyle Brand | 1/2004 - 4/2006 |
| Disney Consumer Products | Franchise Brand Manager - Boys Properties & ESPN | 1/2002 - 10/2004 |
| Disney Interactive - Division of the Walt Disney Company | Marketing Manager Boys PC & Handheld Games | 1/2000 - 1/2002 |
Education
| SCHOOL | MAJOR | YEAR | DEGREE |
|---|---|---|---|
| Kellogg Graduate School of Management (Northwetsern University) | Marketing & Management Strategy | 1996 | Master Degree |
| Northwestern University | Education & Social Poilcy | 1990 | Bachelor Degree |
| Weston High School | High School Diploma | 1986 | High School/GED Degree |
Social Media
| TYPE | TITLE | URL | DESCRIPTION |
|---|---|---|---|
| Website | Wall Street Journal | media url | Daily Business Newspaper |
| Website | CNN | media url | Media - Network Webstite |
| Website | Street & Smith's Sports Business Journal | media url | Daily Sports Business Industry Magazine |
Accomplishments
Highlights:
- Spearheaded planning, development and execution of DVD releases (12 SKUs) for three Cartoon Network television programs in 2011, generating sales to date of 385,000+ units and $7.9 million. - Partnered with VIZ Media to launch 10 Pokémon DVD’s in 2010 and 2011 generating $5M +. Leveraged partnership with Nintendo to create cross promotions at key retailers including Wal-Mart, Best Buy and GameStop. - Elected to serve on Excess Inventory committee of company-wide task force charged with identifying cost reducing opportunities. Led work sessions with marketing teams to analyze product sales history and establish appropriate inventory levels required to meet anticipated sales. Efforts reduced storage costs by $3 million - Consumer revenues reached $40 million in 2008, and financial plan goals for 2009 and 2010 were established at $65 million and $70 million, respectively. Launched first ever Sports category Blu-Ray release in 2009 with the NFL; and generated over $1 million behind the Los Angeles Lakers NBA Champions DVD in 2009; over $3 million each behind the Pittsburgh Steelers 2009 Super Bowl Champions DVD, and the New Orleans Saints 2010 Super Bowl Champions DVD. Launched Hot Wheels Battle Force 5 Complete Series DVD in 2010, realizing over $500,000 in consumer revenues. Achieved over $70 million in Consumer Revenues in 2009 and 2010. - Played key role in expanding division’s market-share to #2 in Sports DVD Category - +3 points, equaling an additional $3 million.Companies I like:
Consumer Package Goods Companies, Sports Apparel Companies (i.e., Nike, Adidas, Under Armour), Sports Leagues, Entertainment Companies.
Job Skills
Keywords
Responsibilities
Lead product planning, product development, marketing and retail strategy for entire product portfolio. Full P&L responsibility.
