Occupation:Advertising Sales Agent |
Location:Glen Allen, VA |
Education Level:Bachelor |
Will Relocate:YES |
Description
Seeking senior level sales/marketing position where I can use my background in new media and sales team leadership and management as a catalyst for success.
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Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
(Confidential) | Sales and Marketing Consultant | 6/2010 - Present |
Media General Inc. | VP Sales Development and Training | 6/2002 - 7/2010 |
FCW Media Group | Director of Sales and Marketing | 4/1996 - 6/2002 |
PC Computer Rental | VP Sales and Marketing | 9/1987 - 4/1996 |
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Education
SCHOOL | MAJOR | YEAR | DEGREE |
---|---|---|---|
Strayer University | Business Administrations | 2008 | Bachelor Degree |
Tulane University | Business/Finance | 2005 | Specialist Degree |
School of Visual Arts | Advertising | 1982 | Bachelor Degree |
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Social Media
TYPE | TITLE | URL | DESCRIPTION |
---|---|---|---|
Book | Blue Ocean Strategy | media url | Groundbreaking book on how to create new markets and make your competition irrelavant. |
Book | The Innovator's Dilemma | media url | Harvard Business Professor Clayton Christensen's book on why establised companies miss innovative new markets. |
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Accomplishments
Highlights:
• Transformed sales force, training over 300 print and broadcast sales representatives in the promotion of new digital media products. • Conceived full training curriculum, incorporating ADDIE method delivered through in-person, in-market, online, on-demand and Webinar. • Exceeded market goals by 10% with every blitz in 2010. • Directed division-wide launch of over 210 new products in 2008, exceeding corporate goal of 5% of revenue generated through new products; yielded $28 million in first year. • Built $5 million annual revenue business in two years, personally creating new products in multiple markets, including skirt! Magazine, college and career guide, over 10 versions of neighborhood telephone directories and 35 variations of annual church and car care directories. • Returned operation to record profitability four consecutive years, boosting revenues more than 35%. • Increased key readership metric, “Do you consider VB to be a ‘must read’?” from 71% to 96% in two years.Companies I like:
MeadWestvaco; Dominion Enterprises; Scholastic; RJ Reynolds; Altria; Rubbermaid; Bank of America; Capital One; CarMax; SunTrust Bank; Reed Business Information; Danya International; Harte-Hanks
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Job Skills
Strategic Market Plan Development | ![]() ![]() ![]() |
Market Plan Execution | ![]() ![]() ![]() |
New Media Specialist | ![]() ![]() ![]() |
Sales Training and Coaching | ![]() ![]() ![]() |
Team Building | ![]() ![]() ![]() |
Sales Management | ![]() ![]() ![]() |
Product and Brand Development | ![]() ![]() ![]() |
Market Research | ![]() ![]() ![]() |
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Keywords
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Responsibilities
Spearheaded the creation and execution of sales development / training strategies and curriculum for $650 million company comprised of 18 network TV stations, 21 daily newspapers and 200 specialty publications and associated websites. Led multiple digital sales initiatives, incorporating sales blitzes within Media General marketing, generating $4.3 million in 2009 and $3.8 million in the first half of 2010. Products included local Web sites, SaaS, mobile technology, E-mail marketing, SEO/SEM, and Behavioral Targeting.
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