Description
AREAS OF EXPERTISE Business Analysis - diligently assesses business operations to determine and optimize fiscal performance, sustainability, competitive positioning, and revenue opportunities. Proven record of substantially elevating profitability and market share. Excels in conducting sales analysis and forecasting. Marketing & Promotional Campaigns - conceptualizes, plans, and executes innovative strategies to strengthen brand name recognition and awareness. Proficiency in brand positioning and management. Major Account Management - repeatedly tasked with overseeing company's top accounts consistently exhibits superior interpersonal, negotiation, communication and presentation skills to maximize customer satisfaction and retention. Personnel Training and Management - Merges dynamic leadership and team-building talents to train, coach, motivate, mentor and supervise top-producing sales professionals. Business Development - researches, identifies and targets business development opportunities, often including partnerships and alliances to catapult business into unparalleled levels of success. QUALIFICATIONS IN ACTION Wright Global Graphics, Thomasville, North Carolina 2009 to Present Vice President Sales Vice President National Accounts Vice President Retail Graphics * Responsible for leading a new division of direct to retailer showroom design services * Work with retailers on establishing their brand message and developing effective means of communicating to their customers * Exceeded 2009 Budget by 80%, Exceeded 2010 Budget by 300%, Exceeded 2011 Budget by 60%, Exceeded 2012 Budget by 70%, Exceeded 2013 Budget by 60% * 9 direct reports including sales, creative, and support staff * Work with customers and develop and create new designs and point of purchase materials * Bomar Trimming, Lake Worth, Florida, 2005 to 2008 Vice President of Sales and Marketing * Reported to CEO, skillfully directed efforts of 20 Independent Sales Reps, Graphic Design Manager, Director of Merchandising, and Administrative Assistant. * Secured 4 of the companies' top 10 accounts while overseeing consolidation of Nantucket Trimming. * Demonstrated exemplary multi-tasking expertise in facilitating Board of Director meetings created and executed marketing and advertising campaigns, and negotiated pricing and contracts. * Pursued and negotiated co-branding opportunities for Bomar with several industry leaders. * Hired, trained and effectively motivated sales force, while overseeing profit and loss administration. * Generated additional sales volume by targeting and securing new distribution channels assembled and implemented overseas sales force for export business, and coordinating efforts with China for import program. * Participated in planning and organizing physical move of manufacturing plant from Florida to Mexico. * Traveled extensively to meet with sales representatives and customers, displaying a hands-on business management approach. KING KOIL, Hinsdale, IL, 2003 to 2005 Vice President of Sales and Business Development * Spearheaded national sales operations, business development, and product management activities. * Independently managed large, high-profile Mattress Giant account, and formulated strategic plans to continually expand market presence and penetration. * Educated, trained and coached staff in sales techniques, market analysis, merchandising, and business development.
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