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Digital Marketing Strategist
Ideally, I am looking to get involved in a clients overarching digital marketing strategy. I would like to be the one driving the program forward, working with an agency and internal teams to represent the company in the digital space.
Marketing
About Me
Industry: |
Marketing & Advertising |
|---|---|
Occupation: |
Marketing |
Ideal Companies: |
Nike, Wilson, Chicago Sport teams, Miller/Coors, Budweiser, Fortune Brands, Digital Agencies |
Education level: |
Master |
Will Relocate: |
No |
Location: |
Chicago, IL |
Work Experiences
9/2008 - 12/2008
MotiveQuest LLC
Manager
- • Utilized proprietary technology to analyze social media (Facebook, blogs, consumer reviews, etc.) conversations around brands and verticals.
• Developed consumer and brand insights to guide Fortune 500 clients’ strategic business direction across all marketing channels.
• Consulted with clients to determine strategic goals and prepared and tested hypotheses to evaluate consumer sentiment.
12/2006 - 9/2008
DoubleClick Performics
Manager
- • Utilized third-party research and data to conduct competitive assessments and develop consumer insights to understand the online conversion funnel, which informed strategic recommendations to multi-million dollar clients across financial services and retail.
• Analyzed consumers’ online search activity, clicks and conversion data to understand the conversion path from first click to final purchase.
• Consulted with clients and internal teams to lead annual account plans focused on strategic initiatives designed to improve clients’ performance based marketing ROI.
• Evaluated the emerging media landscape and provided recommendations and strategies for social media and Web 2.0 opportunities, including Facebook, Google gadgets and mobile.
• Provided strategies and recommendations on increasing ad distribution via content/demographic targeting, click-to-call, Yahoo SSP, local business ads, and tier two engines.
6/2006 - 8/2006
AOL
Individual Contributor
- • Developed online reputation management program, monitored blogs and developed strategic insights and action plans relating to AOL’s presence in the online space.
• Developed customer acquisition strategies for AOL senior management.
• Produced a bi-weekly newsletter with AOL usage tips delivered to 1.4 million subscribers.
• Conducted an audit of AOL.com internal advertisements and provided suggestions for links concerning AOL’s conversion to a “free portal.”
9/1997 - 9/2005
Lexecon Inc.
Individual Contributor
- • Developed and led economic and financial analyses for experts, while providing strategies and tactics for cases specializing in antitrust, class action and securities litigation for multi-billion dollar companies.
• Organized and led paralegals and analysts in studies examining stock price drops related to news stories and studies defining the competitive landscape of Fortune 500 media, technology and insurance firms.
Education
2006
Master Degree
Northwestern University
- Integrated Marketing Communications
1997
Bachelor Degree
DePauw University
- English Literature
