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RssPassionate, Sale Driven Professional

A company that wants to grow, is willing to be creative and think outside the box, authentic leadership, growth potential, great culture and people.

Sales Manager

Scarsdale, NY

About Me

Work Experiences

1/2006 - /2005

Heineken USA

Director / VP

  • Selected by the Senior Vice President of Sales and reporting to the President to co-lead a team challenged with orchestrating the rollout of the new Heineken Premium Light package to organizational units, wholesalers and retailers. Managed sub-departments of On/Off Premise Strategies, Standards, Category Management, Marketing, Point-of-Sale, Distributor Strategies and Training. Executed regional kick-off meetings across the country. Tracked, benchmarked and forecasted sales to detect operations opportunities.

5/2004 - /2008

Heineken USA

Director / VP

  • Appointed to set the strategic vision and goals for a new Training and Development Department with 360 employees by the Senior Vice President of Human Resources of this importer of Dutch, Mexican and European brands. Identify sales organization needs by role. Plan and create solutions for upcoming opportunities in collaboration with senior leaders in Sales, Distributor Management, Strategy, National Accounts and Planning departments. Create processes and tools to simplify and increase the speed of sales work.

1/2004 - /2005

Heineken USA

Director / VP

  • Brought on to lead a team of four Regional Account Managers in uncovering the needs of key decision makers by channel across a 30 million case region using on/off premise strategies. Created account wiring process, promotional and ad tracking tools. Developed online point-of-sale tools for table menus. Guided Regional Account Managers in identifying the needs of key buying groups and in developing and adjusting tools and strategies to achieve account goals and meet criteria for returns on investments.

12/1990 - /2004

Boston Beer Company

Manager

  • Promoted by this brewer of world-class beer including Samuel Adams brands due to strong regional sales growth to manage sales and marketing of 24 casual dining chains. Maintained budget requirements under steady business growth. Liaised with management and on-premise teams to communicate programs and authorizations. Supported wholesalers through programming, customized point-of-sale and corporate partnerships.

Education

1987

Bachelor Degree

Syracuse University

  • Communications