Senior sales leader who generates significant profit, enhances corporate credibility, and increases market penetration. Provides astute strategic planning and practical implementation of initiatives for both direct and indirect distribution channels. Secures and manages key sales accounts, achieves preferred vendor status with customers and establishes long-term strategic partnerships. Develops productive sales teams by hiring the best people and training them effectively. Provides clear direction with realistic, but aggressive individual and team goals and provides achievement recognition. Listens to customers, employees, vendors and partners to establish honest and open communication. Stays current with market demands, industry changes and competitors trends.