Drive EBITDA growth and improve Marketing ROI through Customer Acquisition and Relationship Marketing. Use various media, interactive and database marketing tools to effect measurable results at each stage of the customer relationship, from inquiry through conversion to referral. Engineer strategy based on measurable results, driving costs out of the marketing process and establishing operating metrics that focus the organization on execution.

COMPANY	POSITION HELD	DATES WORKED
(Confidential)	Marketing Strategist and Consultant	1/2008 - Present
LCA-Vision (LasikPlus)	Vice President, Marketing	6/2002 - 1/2008
Compaq Computer Corporation	Senior Manager, Direct Marketing	2/1998 - 6/2001
Sive/Young & Rubicam	Account Supervisor	2/1994 - 2/1998
Cincinnati Bell	Manager, Advertising	2/1988 - 2/1994

SCHOOL	MAJOR	YEAR	DEGREE
Xavier University	Marketing	1994	Master Degree
Syracuse University, Newhouse School of Public Communications	Advertising and Economics	1983	Bachelor Degree

Highlights:

Drove 50% year-over-year growth for 10 consecutive quarters, ranking LCA-Vision the #1 Fastest Growing Small Public Company in 2006 according to Fortune. Ran successful direct response advertising, interactive and database marketing programs in consumer service and B2B categories including healthcare, information technology, retail and financial services.

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P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership
Advertising
Direct Marketing
Customer Relationship Management (CRM)

• Marketing
• Advertising
• Direct Marketing
• Interactive
• Customer Relationship Management (CRM)
• Consumer Services
• Business to Business
• Medical Services
• Financial Services
• IT/Computer
• Telecommunications

Lead Generation, Sales Conversion, Cross-Sell, Customer Retention and Word-of-Mouth Referrals