Marketing Communications Professional

Industry:	Marketing & Advertising
Occupation:	Marketing
Ideal Companies:	Newell Rubbermaid, Tyson Foods, Logitech, Panasonic Avionics, Linksys, Epson, FOX Filmed Entertainment, Sony Electronics
Education level:	Master
Will Relocate:	Yes
Location:	Newport Beach, CA

• Marketing Communications Management • Brand and Project Management • Retail Marketing and Merchandising • Public Relations • Advertising and Promotions • Market Research • Trade Show and Event Management • Web Design and Content Development

10/2004 - 3/2008

Lennox Hearth Products

Manager

• Developed and implemented marketing and merchandising programs, advertising, promotions, and marketing communication materials, as well as planned and executed marketing events and trade shows to build brand awareness and increase sales. • Implemented lead generation programs resulting in 16,000 additional sales leads in 2007. • Managed re-design and development of company website, resulting in 44,000 additional visits and 109,000 additional page views per month. • Managed activities of Publications department, reducing printing and fulfillment costs by $55,000 annually. • Established marketing plans, budgets and brand strategies as related to advertising, promotions and merchandising for retail and trade. • Planned and implemented marketing communications strategy, including development of advertising and PR campaigns, promotion objectives, and the creation of sales collateral, electronic and direct mail materials. • Developed and executed retail and trade promotions, POS displays and merchandising programs. • Directed activities of in-house graphic design team and creative agencies. • Conducted market research studies to determine effectiveness of brand positioning strategies, product enhancement requirements, sales support activities, advertising and merchandising. • Managed the planning and logistical execution of company meetings and special events. • Planned and managed all aspects of trade shows, including vendor selection, booth design and graphics, product procurement, installation and customer events. Controlled 2007 expenses to $150,000 below budget.

10/2001 - 1/2004

Wellness International, Ltd.

Self-Employed

• Marketed and sold nutritional products, created marketing communication materials. Developed and maintained website for sale and distribution of products.

8/2001 - 3/2002

Gateway Computers

Manager

• Created and implemented marketing programs for affiliate partners and retail stores. • Managed affiliate partner programs that exceeded revenue projections by 77% in Q4 2001, producing an additional $34M in revenues. • Designed targeted direct mail campaigns, resulting in response rates as high as 5.5% -- a 160% improvement over all prior campaigns. • Directed marketing campaigns that resulted in 11,500 additional sales leads in 2001, a 45% increase. • Developed and implemented sales tools to support local marketing efforts, including the creation of local advertising and letter templates, demand generation materials and promotional signage.

10/2000 - 8/2001

Gateway Computers

Manager

• Increased brand awareness and sales through the development of effective retail marketing and merchandising programs. • Developed and implemented retail marketing programs that contributed to a $195M sales increase of SMB products and services. • Analyzed product performance, sales and gross margins to determine selection and in-store product placement. • Implemented new design and layout of Business Solution Centers at over 300 Gateway Country stores. • Developed product mix and promotions for retail stores and company website. • Managed Creative Services and vendors for development of all marketing communication materials, signage, interactive software and sales collateral. • Created training materials and POS implementation plans designed to improve in-store merchandising.

7/1998 - 9/2000

Canon USA, Inc.

Manager

• Strategically planned, developed and implemented customized retail marketing programs and managed creation of in-store POS displays to increase brand awareness and sales. • Developed marketing and merchandising programs that contributed to an 8% increase in market share for printers and scanners, achieving “Top 10” rankings for many Canon products. • Provided strategic direction for creative development of sales collateral, new retail packaging and POS displays, working with internal creative services department and external design agencies. • Managed the development and implementation of sales and rebate promotions. • Conducted market research and consumer focus studies; analyzed results to determine new product needs, product enhancement requirements, brand positioning strategies and sales support activities. • Planned and executed all trade show activities, including booth layout and graphics, promotions, product placement, vendor and budget management and staffing. • Directed activities of external call center partners for all pre-sale activities, including scripting of calls, lead generation and product training. Initiated change to a new vendor that reduced yearly expenses by $36,000.

7/1993 - 5/1998

The Walt Disney Company

Manager

• Developed, managed and implemented Disney video merchandising programs for major mass merchant, drugstore and grocery accounts throughout the United States. • Managed third-party merchandising vendors, achieving 100% display compliance at national and regional retail accounts. • Developed and analyzed retail merchandising activities and POS display compliance to ensure retail objectives and promotions were properly executed. • Assisted Sales with sell-in of video titles, merchandising displays and promotional events. • Conducted seminars and developed training manuals designed to improve merchandisers’ skills. • Provided input to Creative Services for design and development of POS materials.

1990

Master Degree

Pennsylvania State University

• Business - Marketing

1984

Bachelor Degree

University of Southern California

• Business - Marketing

Skill	Rating
P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

Marketing Communications, Brand Marketing, Trade Show Management, Marketing, Brand Management, Account Management, Trade Show