Experienced marketing and event management professional with a history of improving return on investment and a passion for customer service

COMPANY	POSITION HELD	DATES WORKED
Dave Yoho Associates	(Confidential)	12/2001 - 10/2007
Cottagewarmer Inc.	(Confidential)	5/1999 - 5/2001

SCHOOL	MAJOR	YEAR	DEGREE
American University	MBA	2007	Master Degree
Penn State University	Management	2001	Bachelor Degree

Highlights:

Championed release of our video material on DVD which at the time was highly unusual in our industry and the products have had a significant impact on our bottom line.

Companies I like:

ESPN, Adidas, Octagon, Home Depot, Lowe's

P&L responsibilities
Presentation
Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts.
Technology Solutions
Sales Support
Software Implementation
Requirements Analysis & Specification
Leadership

• Marketing
• Brand Management
• Event Management
• Editing
• Project Mangement
• Sales Management
• Writing

Currently responsible for managing all aspects of new Tele-seminar program including pricing, content, vendor and client relations, and sales/promotional strategy. Responsible for developing marketing plan for overall business as well as specific marketing strategies for different brands and service offerings.