I help clients INSPIRE their employees, sales reps, channel partners and customers. I do this by applying the principles of behavioral economics and translating strategic goals into actionable programs. Analytics, integrated marketing, digital marketing, channel programs, product launches, interactive promotions, training, customer onboarding, lifecycle marketing, employee recognition, sales incentives, consumer loyalty, experiential marketing, incentive trips and destination meetings. Key Contributions: - Continuously produced client value to generate $53M in total revenue 2004 - 2021 - Critically leveraged my business acumen to retain 3 Fortune 500 accounts for 17 years - Successfully implemented 60 technology installations within Fortune 500 accounts - Strategically developed channel programs within 9 Fortune 500 divisions - Enthusiastically delivered 75 destination events with a 9.5 customer rating (IATA accredited) Account Executive Featherlite Exhibits Sep 1990 - Apr 2004 (13 years 8 months) Featherlite Exhibits is a privately-held producer of large exhibits, portable displays, tension fabric structures and assorted graphic materials. I owned all aspects of prospecting, designing, selling and managing trade show exhibits for dozens of new clients each year. The pay structure was 100% commission, the events were seasonal and the industry was very economically vulnerable. Jon Olson - page 1 My resilience was the key to 13 years of success with clients and internal teams. I earned my CME (Certified Manager of Exhibits) accreditation through industry association training and involvement. Key Contributions: - Continuously exceeded sales targets through strong client relationships, in-depth industry knowledge and collaboration with leadership for product innovations. My input was influential to differentiate Featherlite Exhibits as a perennial industry leader.
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