Vast experience in executive level sales and category management functions of consumer products. * Key responsibilities for business development in U.S. Companies including General Foods, Kraft Foods, WhiteWave Foods and RedBird Farms. * Leader on multiple field-based customer teams responsible for driving the implementation of customer business plans to deliver assigned volume and profit objectives. * Broker and direct sales management experience. * Experience with multiple channels in the industry (Supermarkets, Mass, Natural, Military, Specialty Retail, and Walmart). * Extensive knowledge in business planning, customer planning, strategic planning, customer management, broker management, and new item planning.