Revenue Growth * Retail Channel Management * Corporate Training and Facilitation * Budgeting and Sales Forecasting * Key Customer Relation and Retention * Process Improvement * Cross-functional Leadership and Coordination * Commercial and Sales Strategy Development Contributed to infuse innovation culture into the organization, by stablishing processes for launching new products * Successfully penetrated the market by reaching full geographical coverage of the country in five years, after being almost unknown in the market * 164.5% growth in 2016 * 167.0% growth YTD June 2017 Played a pivotal role in attaining the following company commercial objectives in a multinational company focusing on cosmetics and beauty care products manufacturing and commercialization: * 20.4% growth in cosmetics category through successful execution of POS and excellent performance in the negotiation process * Attainment of 0.6% of market share in the cosmetics category * 25% growth in TOP stores by developing and executing customer service models for merchandisers and sales representatives * Served as the project leader in generating 40% savings in 2009 by outsourcing sales force * Rendered guidance to commercial teammates in enabling them to make sound decisions based on procedures and manuals Obtained 24.6% growth in value and 20.1% in units in 2006 by enhancing relations and conducting negotiation with key clients through POS implementation * Clearly communicated the value developed by the sales initiatives for retail chains establishment by leading syndicated data utilization and synthesis * Accumulated 10% savings by reengineering retail channel structures by applying efficient routes and itineraries Earlier Positions Held: Divisional Sales Manager (South/South East) Regional Sales Manager (South East) Regional Sales Manager (Valle de México) ADITIONAL EXPERIENCE Granola CeciGourmet, Puebla de Zaragoza, Mexico General Manager / Owner Dec 2009 - Dec 2013 * Pioneered the recruitment, capacitation, training, supervision, and coordination of all the departments such as Sales, Marketing, Accountability, Production, Purchase, and Logistics departments * Created promotional strategies for the regional promotion of Granola Casera Extrafina cereals

Highlights:

• Training
• Business Development
• Leadership
• Strategic Vision
• Logistics
• Management
• POS
• Clubs
• Customer Service
• Distribution