Description
15+ years sales and marketing experience in consumer products with a track record of accomplishments. Account Manager handling multiple channels and initiating targeted marketing strategies. Worked at Coca-Cola and SonyBMG. Demonstrated Skills * Account Management: Oversaw and coordinated all sales and merchandising activities in multiple territories. Sales: Consistently trended year after year growth against company and category goals using a wide variety of tactics including prospecting, negotiating, forecasting, marketing, etc. Marketing: Developed and executed local promotions. Budgeted co-op advertising funds for accounts to spur consumer interest and drive incremental sales. Communication: Strong relationship management abilities resulting in profitable resolutions, exceeding both company and account expectations. Key Accomplishments Employee Of The Month honors twice in 2017, ranking consistently in the top 20% month after month throughout career at Coca-Cola. Managed a top 20 national wholesale account where I balanced both sales and marketing duties. Through innovative marketing promotions I steered the account to annual double digit sales growth during a time when physical music sales were declining. SonyBMG. Booked and created innovative & thematic Coca-Cola displays to targeted accounts to acquire seasonal volume and profit growth using our heritage brands and/or to gain incremental space for our newly launched releases. Increased weekly revenue 5 to 10%. Consistently met or exceeded targeted monthly sales goals in 2018, both in volume and revenue. Increased revenue by 6% in 2018 despite a declining market for overall soda sales and declines in volume for most other Coca-Cola sales reps. Developed strong working relationships with gatekeepers at retail, resulting in increased incremental sales via more shelf space and display execution.

Work Experience
COMPANY | POSITION HELD | DATES WORKED |
---|---|---|
Coca Cola Refreshments/Reyes Coca Cola Bottling | Account Manager | 1/2008 - 10/2018 |
Wayne Foster Entertainment | Entertainment Sales Coordinator | 3/2007 - 12/2008 |
Sony Bmg Music Entertainment | Sales Representative Field Marketing Representative | 1/2001 - 10/2006 |

Accomplishments
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