Occupation:Sales Representative |
Location:Wellesley, MA |
Education Level:Bachelor |
Will Relocate:YES |
Description
Executive-level sales and marketing professional with 20+ years of driving viable growth and profitability for leading brands in the sporting goods industry. A hands-on leader with deep expertise in business development, customer relationships, market analysis, targeted segmentation, multi-channel growth initiatives and performance metrics. Proven track record of building strategic relationships and providing leadership throughout sales lifecycle to Fortune 500 and mid-market key stakeholders. * Analytical Reporting & CRM Systems * Business Development * Brand & Product Development * Market Research & Competitive Analysis * SMU Customized Programs * Strategic Marketing Experience national account manager wilson sporting goods chicago il aug 2015 - jan 2017 Provided high performing sales/account management for Fortune 500 companies and mid-market key accounts: Dick's Sporting Goods, Modell's Sporting Goods, and Sports Chalet. * Exceeded target sales goals generating over $30m in revenue index 155% to sales initiative. * Conducted analysis of market research, industry trends and competitive data to maximize specific distribution, merchandising and promotional initiatives. * Provided leadership and ongoing training of product knowledge, best practices and industry expertise to high performing sales team. * Created customized SMU program to meet market demands and drive profit for Fortune 500 company. * Utilized key customer insights, performance metrics and consumer experience for product development innovation and brand strategy. * Implemented targeted sales and marketing campaigns for product line promotion, packaging, and placement. * Conducted complex sales forecasting and analyzed pipeline process milestones to develop strategic sales programs and revenue goals. * Implemented online VDC sales platform and produced EDI, integration, analytics, sourcing and product content reporting: Edifice (SPS Commerce), Retail Link, EDQ. director of northeast sales hillerich & bradsby co louisville ky 2004 - 2015 Provided leading sales and account management for renowned sporting goods manufacturer (Louisville Slugger) in New England, New York and Long Island. Key accounts: Walmart, Target, Kmart, Toys R Us, Modell's, Olympia Sports and City Sports. * Performed consistently above targeted quota exceeding annual target goals 124% to goal for fiscal year 2014. * Strategically managed sales and business analytics for Fortune 500 account (Walmart) generated programs driving profitability with forecasting, budget/margin analysis, product packaging, placement and presentation. * Created customized SMU program strategy to meet market demands and drive profit for Toys R Us. * Extracted key insights from market research and competitive data in collaboration with product development and marketing teams for branding, design, implementation and go-to market strategies. * Increased brand presence across retailers and provided ongoing product education/merchandising initiatives. * Implemented sales driven social media campaigns and monitored e-commerce driven sales transactions. * Appointed Council Leader for specific product categories. territory manager franklin sports stoughton ma 2002 - 2004 Provided high performing sales and account management for New England and 320+ key accounts. * Created and implemented effective Management Training Program for National/Regional managers to drive company growth and profitability. * Analyzed performance metrics, KPI, and pipeline to create innovative sales driven processes. * Generated complex sales forecasting reports and participated in product development initiatives for specific product categories: baseball, ice/street hockey, outdoor games, inflatable and license (NFL & Youth Sports). sales representative shamrock athletic sales auburndale ma 2000 - 2002 Provided high performing sales representation for leading industry brands: Itech Hockey, Mylec and STX Lacrosse to 150 key accounts (buying groups & retail). * Generated leads, identified prospects and cultivated relationships with new and existing customers. * Created and presented customized sales presentations, marketing campaigns and analytical reports. * Implemented comprehensive sales programs for organized sports teams in NE (NHL, AHL, Hockey East. ECAC College, High School/Prep, Junior Teams & Youth Organizations). sales representative rick harden & co dover ma 1998 - 2000 Leading sales representative for Itech Hockey, Mylec, Bakka, Trenway Textiles and Practice Partner for 120 key retail accounts. * Developed valuable customer relationships and sales programs to drive high profitability and meet aggressive sales goals. * Advised key accounts on product knowledge and cost-effective buying programs. * Implemented comprehensive sales programs for organized sports teams in NE (NHL, AHL, Hockey East. ECAC College, High School/Prep, Junior Teams & Youth Organizations). sales representative pat lovett & assoc nashua 1996 - 1998 Lead sales representative for leading industry brand, CCM MASK, U.S. Inc, for 200 key accounts (retail & buying groups). * Utilized industry expertise to advise customers on buying/inventory, product education and merchandising. * Conducted strategic prospecting, pipeline process efficiencies and analytic reporting. * Implemented comprehensive sales programs for organized sports teams in NE (NHL, AHL, Hockey East. ECAC College, High School/Prep, Junior Teams & Youth Organizations).
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