Description
CAREER HIGHLIGHTS * Changed global beverage packaging and delivered sales of ~$17B in revenue since inception by championing strategic planning, marketing, sales, and commercialization of key global innovations including Twin-Stack (Cube), Fridge Vendor (Fridge-Pack), and C.U.B. baskets. * Identified growing marketing trends achieving ~65% share of total packaged beer and soft drink markets in North America including ~75% share of the U.S. craft beer and energy drink segments integrating innovation, machinery, supply chain and marketing components. * Developed strategy and commercial organization to gain share and double sales of growing Mexican beverage market by collaborating with key in-country customers, including Constellation Brands, ABI Modelo, Heineken, FEMSA and ARCA Continental. * Retained high level relationships in global/regional beverage companies including Coca-Cola, AB-Inbev, Molson Coors, Pepsi-Cola, Heineken, Constellation Brands, and Polar Beverages. * Developed deep and longstanding relationships with key Coca-Cola franchise owners and senior level management including Coca-Cola Consolidated, United, Swire, Northern New England, Black Hills, Viking, Atlantic, Chesterman, Bozeman and ARCA Continental
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Accomplishments
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Keywords
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