Region - launched travel & lifestyle membership program within the Southern California market region * Established regional strategic plan and footprint staffed trained & managed all operational levels - events OPC in store call center and direct sales at both management and staff levels * Initiated and implemented marketing and sales strategies across the Southern California region * Generated $400K in sales 60 days into program within initial test region. Built program over 4 months across 3 regions generating in excess of $1.2M profitability Led Company 10 consecutive months in Net Net Revenue ASP Cash Down & Cost per Presentation * Established Licensee structure to drive expansion of program throughout Western U.S. via franchisees