* Increased qualified CRM lead-gen and buyer personas by 30-40% through SEO and event management for international sales support * Streamlined new product marketing efforts with Product Line Managers at nearly $100k annual savings * Led team of 5-6 specialists, shrinking marketing production turnaround times by over 25% * Produced in-house content development, agency advertising, and sales campaigns at savings of $5-$10k per quarter * Slashed advertising/ marketing design costs 50%-60% with in-house content development, web design, advertising, and production * Retained MarCom's efficiency and cost-savings through cutbacks, replacing 1.5 marketing FTEs * Established new vision with blog and social educational content processes, tripling shareable SEO assets * Oversaw international and ongoing regional event planning, saving thousands in annual outsourcing * Led web maintenance and content development, cross-training marketing team with CMS and supporting IT development
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