Description
SUMMARY Astute and savvy Sales and Marketing Leader focused on achieving breakthrough sales results. Strategic planner and creative problem solver remaining composed under pressure motivated by challenge, change, competition and complete customer satisfaction. Proven success in achieving profitable sales growth at Retail and in Regional/National Accounts by creating collaborative, results-oriented teams. Demonstrated ability to create an environment that is the hallmark of passion, motivation, creativity, open communication, clear expectations and recognition - with the strong work ethics that lead to being the very best. * Results Driven * Collaborative Messaging * Inspiring Team Leadership * Creative Product Launches * Dynamic Speaker and Motivator * Product & Visual Display Development Bedding A liaison between Top Retail Partner Executives and Company Leadership to drive maximum performance. In support of the Divisional Vice-President - the total annualized revenue under my responsibility was in excess of $62M. * Daily collaboration with marketing resources, Sales Leadership and the Field Operations Team to define and refine overall strategies to develop the needed solutions to best respond to the Partner's business * Gathered, evaluated and reported performance metrics through Quarterly Business Reviews to identify and correct key issues that may affect Guest's, Partner's and AcceptanceNOW's success * Financial modeling and market development analysis including Partner satisfaction statistics, performance improvement opportunities, conceptual selling and Company profitability matrices. Performance that is measured improves! * As an incessant planner, I utilize a strong calendar management system to provide exceptional, proactive and consultative communications - exceeding expectations. Well known for complete access and strong communication throughout all levels of organization, both internal and external. Nothing evokes partnership more the willingness to spend time and activities with one another! Manufacturer - best known for their bedMATCH Diagnostics System which recommends the ideal Postural Support for consumers featuring their Sleep to Live and Passions Brands. Based on my success at SleepFIT I was selected to develop a profitable Sales and Merchandising plan for the Sleep Experts chain with 52 stores located in the DFW and Austin Markets working in concert with Expert Match Re-merchandised product from an unprofitable (-16%) line-up to one that made sense looked felt and performed great - and was profitable (+12%) a swing of 28% through a well thought out verified strategy * Designed and championed the development of four separate bedding collections that have gained distribution throughout the country Float Sleep Haven Exquisite and a Private Label Passions line. Prospected and fostered new business relationships - successfully opened two strong Regional Retailers. Complete execution included setting correct merchandising plans the development and delivering of compelling training materials for the successful launch 35 locations. Annualized volume of >$3.5M Nevada and California with projected 2013 sales of over $25M. Developed and executed the most comprehensive re-merchandising plan in company history through the amazing cooperation of our Sales & Operations Departments a prelude to a companywide "Re-Branding" Analyzed the performance metrics of all bedding brands making needed changes and worked closely with Vendor Partners to ensure competitive exclusive advantages. Close rate average ticket and margins all increased! Collaborated with Kraido (our contracted Branding Company ) providing all final approvals for the development refinement and execution of two "SleepFit Concept Stores." Brought into the company to be the driving force in the development and successful launch of the first mattress collection designed by a Sleep Doctor - The Dr. Breus Bed directing all distribution strategies Achieved more than $6M in 2010 (Aug through Dec) revenues trending to a new Brand's unprecedented first calendar year (2011) revenue of nearly $20M Championed the concepts design and implementation of all aspects of product aesthetics logos brand messaging TV/Print advertising POS materials and the formal Brand Image Program
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