Description
Increased responsibility over the past 4-years Managing Leading Training and Mentoring a business unit comprised of Sales Customer Marketing and Business Analyst whom consistently exceed account and corporate expectations working cohesively with cross functional teams throughout Mattel and at the account level with sales revenue exceeding $100-million on an average annual increase of 6% over the past three (3) years. * Develop joint business plans that exceed corporate expectations via Sales Mattel Brand and Customer Marketing collaboration focused on core listings new business development category management strategic vision and direction in traditional and non-traditional retail accounts (Mass Market Digital Independent Farm Distributor Specialty ). * As each account has unique "go to market" strategies I'm intimately involved in the management policy pricing strategy P&L and promotional spend across the Mattel Brands portfolio. * Within a highly competitive environment our team is focused garnering increased market share on our key brands using sales trends reports consumer insights analyst and hands-on approaches supporting product stability and new product launches. * Utilizing the power of our brand! We leverage incremental core listings incremental dislocated placement and account exclusives building broader full year programs. * Recipient of Mattel's High Achiever Award in 2015 and 2016. Presented to Mattel's top 10%.