Description
Highly skilled and diverse Sales Marketing and Operations Executive with over 21 years of Executive Sales/General Produces consistent results in a fast-paced business environment with a proven background in achieving profitable business growth through the creation and execution of successful Marketing Finance and Distribution strategies and business development policies. Demonstrates strong leadership capabilities and is a natural problem solver who is comfortable creating new solutions to diverse problems. Proven success against National Regional Prestige and local customer channels in a leading Fortune 50 CPG company and rapidly expanding Functional Beverage and Confections start-up. Career Summary 2016 - 2017 AWAKE Chocolate/Granola-Mississauga, Ontario, Canada Executive Vice President of National Sales-United States * Sales Executive responsible for US Sales Strategy with high profile Retailers, including Wal Mart, Target, Super Value, Giant Eagle, Meijer, HEB, 7-Eleven, Walgreens, Maverik and Holiday Stores * Oversaw the launch of new product line-AWAKE Caffeinated Granola across all Retail Segments-Grocery, Drug, Mass Merchandiser and Convenience and Gas segments. Developed 2017 AWAKE Company Annual Operating and Strategic Growth Plans for both the AWAKE Chocolate and Granola Business upcoming fiscal calendar Key Achievements * Implemented a functional caffeinated Confections and Granola strategy that supported 2x growth of $5mm in 2016 * Executed a new business acquisition strategy that supported new line authorization at 5,000+ key US Retail Customers to include Wal Mart, Target, Walgreens, 7-Eleven, Meijer, HEB and Maverik Stores * Negotiated Contract Agreements with US Confections and DSD Distributors, including the Carlin Group, Perfetti
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