Description
SUMMARY Customer focused leader with 20 years of cross industry experience driving marketing initiatives and sales growth corporations throughout consumer packaged goods industry. Articulate communicator, skilled in strengthening relationships with business partners, peers, and senior leadership. Successful trainer and director of multidisciplinary teams in line with aggressive performance metrics. PROFFESIONAL EXPERIENCE ALEN USA Southwest Regional Sales Manager (TX, LA, CO, NM, AK, OK, KS) 2012 - Current Grew regional sales by 9% in 2016, 24% 2015 and 40% in 2014. Forecasted annual sales budget in conjunction with meeting company growth objectives. Increased product distribution by an average of 15% in key accounts. Positioned company for general market penetration while maintaining growth in Hispanic exclusive market. Opened 7 new distributors. Added a new channel of business (C-Store). Instrumental in the creation, design and implementation of AlEn shipper program resulting in increased sales growth for all regions company wide. Hired, trained, and led team of all Key Account Managers in the region. Managed the regional retail merchandising team. Managed trade-marketing funds for major accounts, including Grocers Supply, Associated Wholesale Grocers, Affiliated Foods, Core Mark, and HEB. Participated in the International Advisory Board meetings, Adizes planning, and other Corporate Meetings. BIC CORPORATION Business Manager (TX, LA, AK, MS) 2002 - 2012 Developed new corporate accounts with research and analysis of individual prospect requirements, decision processes, and business cycles. Supervised Account Manager and oversaw management of online development with low volume customers. Assisted in launching new marketing programs in three product categories Initiated product idea to benefit customer and company: USO Lighters, Hispanic Lighters. Planned and participated in trade show events, writing promotional calendars and working to deliver dynamic sales. Maintained a working knowledge of three distinct product categories, including razors, lighters, and stationery.
Accomplishments
Highlights:
Keywords
