Occupation:Sales Representative |
Location:Midlothian, VA |
Education Level:Master |
Will Relocate:YES |
Description
Areas of Expertise Business Development, Market Branding, Marketing Research, Account Management, Project Management, Training, Negotiations, Media Communications, Business Analysis, Development, Marketing Manager May 2012 - present Global Travel 804-307-4495 Designs and implements strategic marketing campaigns. Creates and executes promotional programs to increase revenue. Develops new business opportunities and expands existing account base. Manages customer retention and all aspects of client's account. Formulates communications strategy to increase brand awareness, sales and market share in major accounts. Prepares budget, allocates funding and ensures compliance. Prepares sales forecasts and measures performance variances. Develops client presentations, proposals and focus groups to proactively develop new business opportunities. Ensures maximum sales penetration. Manages advertising program and ad agency relationships. Establishes partnerships with key complimentary organizations to jointly market services. Recruits key partners for complimentary sales opportunities. Drives service innovation programs to introduce new services to reach target markets for expansion. Utilizes team approach to implement relationship building activities, as well as direct response programs such as direct mail and telemarketing programs. Increased service innovation projects and service upgrade revenues over 200%. Manages tradeshow and media communications. Manages internship program for student placement. Teaches seminars on business operations, marketing, and sales. Business Development Manager Nov. 2005 - April 2012 Alliance Financial Services Group 804-272-4800 Developed strategic marketing programs to increase sales revenue and to improve service and product sales. Managed brand awareness campaigns. Designed campaign success metrics. Sold mortgage products to key clients and managed the loan process through closing. Negotiated lease agreements based on client needs and credit worthiness. Conducted marketing research to assess competition and to uncover new business opportunities. Analyzed credit data to assess qualifications for loans. Initiated community activities to increase public awareness of the company and its product offerings. Designed sales communications such as brochures, newsletters, marketing briefs, press releases and training manuals. Managed ad agency, architectural, and consulting relationships. Created and delivered presentations to clients and to community groups to increase sales and brand awareness. Recruited candidates for sales and customer service positions. Prepared annual budgets. Implemented direct mail and telemarketing promotions. Managed key client accounts. Utilized focus groups to develop enhanced client services. Conducted marketing research and taught seminars on credit worthiness and financial literacy. Jointly partnered with community and nonprofit organizations to improve knowledge of first time homebuyers.
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| Digital Equipment Corporation | Strategic Sales Account Manager | 5/1995 - 10/2005 |
Accomplishments
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