Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
SPX Corporation
Product Manager for OTC brand Automotive and Heavy-Duty Aftermarket Speciality tools. Business Unit management structure responsible for revenue performance, business profitability and product costs, inventory turns and overall dollar value, forecasting, distribution channel management, e.g., push/pull system, development of promotions, new product development, brand managment, sku obsolescence, overall product quality, co...
Avg. Salary: $110,000 · Company Rank: 4.0 out of 5
Langston Graphics
Cover high school sporting events and write feature stories focusing on the accomplishments of student athletes.
Avg. Salary: $25,000 · Company Rank: Not Available
Whip Mix Corporation
Managed and administered product planning, design, development, documentation, and commercialization throughout the product life cycle. Gathered and prioritized product and customer requirements, defined the product vision, and led R&D, engineering, sales, marketing, and operations to conform to ISO 9001 quality procedures and FDA 510(k). Developed the core positioning and messaging for the product. Maintained expertise ...
Avg. Salary: $95,000 · Company Rank: Not Available
Henkel Corporation
Generated comprehensive marketing campaigns using information gleaned from the sales database and Voice of Customer (VOC) visits. Tracked salespersons’ successful closes and determined how individual techniques could be applied at other Key Accounts. Created incentive programs to improve salespersons’ participation. Launched market programs targeting under-penetrated markets for Loctite products. Led a team of 10 Key Accoun...
Avg. Salary: $95,000 · Company Rank: Not Available
Warner Bros. - Entertainment Group
Developed and executed business and marketing strategies for all 2007 through 2012 DVD and Blu-Ray releases for DVD Distribution Partners, Cartoon Network, LEGO, VIZ Media, Mattel (Hot Wheels), NFL, & NHL, as well as managing and overseeing the day-to-day operations associated with those partnerships. Developed brand goals for product development, merchandising, advertising and public relations. Developed and executed cus...
Avg. Salary: $160,000 · Company Rank: Not Available
NBC Universal Home Entertainment
Developed annual product and marketing plan for NBC Universal Home Entertainment's Theatrical Catalog DVD Library in 2006 and 2007 - Launched or re-promoted 40 titles in 2006 65 in 2007. Provided strategic leadership and tactical direction in determining which products to release or re-promote in an effort to drive growth for the company. Managed total marketing message for each release/re-promote to ensure consistency ac...
Avg. Salary: $160,000 · Company Rank: Not Available
Abbott - Diabetes Care Division
Led Direct-to-Consumer segment of $440M Freestyle Brand product portfolio in US including product launches, marketing plan development/execution, and advertising support. Developed quantitatively-derived marketing strategy that supported and was aligned with the long-term strategic growth plan for the Freestyle Brand. Developed, implemented and executed Marketing Plans aimed at increasing retention, acquisition and buildi...
Avg. Salary: $160,000 · Company Rank: Not Available
PSOPhoto, LLC
• Utilize broad scope of industry knowledge to successfully lead the start-up operations of a 501(c)3 non-profit, online-based fundraising company, including developing ideas and transforming concepts into a functioning business. • Create forward-thinking business plans for strategic operational implementation to effectively boost revenue. • Build and sustain profitable operations by negotiating key contracts with various...
Avg. Salary: $70,000 · Company Rank: Not Available
Palmetto Dunes Resort
• Applied dynamic graphic arts and business skills to develop innovative printed materials (e.g. advertisements for national magazines, corporate brochures), along with building solid relationships with golf course and property management companies and assisting in creating a cost-effective marketing budget and advertisement calendar. • Expertly tracked marketing, public relations, and sales promotion activities to ensure ...
Avg. Salary: $70,000 · Company Rank: Not Available
Disney Consumer Products
Brand Ambassador for Power Rangers and ESPN Franchises - Ensured consistency of brand communication across all product lines, marketing plan programs and advertising vehicles and retail channels. Developed the overall brand financial plan and measured the performance against the plan. Aligned with respective business unit product marketing teams that launched Power Rangers and/or ESPN products to ensure consistency of the...
Avg. Salary: $160,000 · Company Rank: Not Available
